Data Insights Strategist
2 days ago
As a Data Insights Strategist at Jellyfish, you will play a key role in advancing our clients' data maturity by leading complex technical marketing analytics engagements using the Google Analytics stack. Your primary responsibilities include being a passionate subject matter expert on digital measurement and analysis, identifying opportunities to grow web and app analytics business in the market, and presenting to teams and clients on initiatives, projects or technology updates/use cases.
Responsibilities
* Be a subject matter expert on digital measurement and analysis (inc. web analytics, app tracking, audience strategy) and possess an understanding of the digital ecosystem, Google Marketing Platform and associated technologies.
* Lead complex technical marketing analytics engagements using the Google Analytics stack
* Identify opportunities and propose solutions to help grow web and app analytics business in the market
* Present to our teams and to clients on initiatives, projects or technology updates/use cases
* Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others.
* Configure and setting up Analytics & Marketing tags with Google Tag Manager
* Implement and configure Google Analytics 4
* Design Reporting Dashboards with Looker Studio
* Use Google Analytics 4 to discover insights or for reporting requirements
* Create and deliver tracking plans and implementation guides
* Test and validate tracking implementations
* Debug and investigate Tagging and Analytics issues.
* Run client measurement workshops or training sessions
* Consult with the client's development teams on tracking solutions
* Implement tracking solutions, through Google Tag Manager, but also other systems like Segment, Tealium
* Work with Senior Managers and Directors to improve processes and frameworks
Requirements
* 4+ years of experience with Google Analytics and Google Tag Manager
* Proficiency in working with APIs and Mobile Apps for tracking and analysis
* Demonstrated expertise in CSS, HTML and JS
* Must have a fluent understanding of the Google Marketing Platform, the main benefits and how to use the Google stack to the greatest advantage of clients
* Experience with Google Cloud Platform and BigQuery
* Client-facing experience and comfortable running workshops, training and client engagements.
Benefits
As a Data Insights Strategist, you will enjoy a competitive salary of $120,000 per year, flexible working hours, and unlimited online courses for self-development. You will be part of a collaborative team that values diverse contributions and offers a workplace where you can tailor your work environment to suit your needs.
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