Marketing and Communications Manager

4 weeks ago

Sydney, Australia The Australian Jewish Fertility Network Full time

About the role

You will be responsible for planning, developing and executing marketing and communications strategies and campaigns, platforms and initiatives to deliver AJFN’s fundraising and brand awareness objectives as well as awareness around infertility. This role is also responsible for developing and managing AJFN’s social media channels, marketing collateral, activities and strategies to support the AJFN to reach their strategic growth targets.

Key Responsibilities
- Plan, develop and execute AJFN’s marketing strategy ensuring that it supports the organisation’s overall mission and strategy.
- Refine and nurture the AJFN brand so that it supports the organisation’s messaging, positioning and offering.
- Develop and execute a targeted communications strategy with a distinct voice and content to appeal to each audience segment.
- Work with a volunteer run Marketing Committee to utilise their expertise for input on strategy when required and help with task execution at peak times.Lead and deliver end-to-end campaigns for events and fundraising appeals to meet set KPIs and objectives, maximise impact and ROI.
- Develop and implement B2B and B2C marketing and growth strategies that will underpin our business model and highlight our community impact.
- Plan and develop the content and execution of a marketing and communication plan across a variety of channels including; social media, website, EDM’s, in-clinic comms, community outreach and key events.
- Work with the CEO, Support Team and Development Manager to ensure that all marketing activities support and reinforce the overall goals of AJFN, provide input and advice on major initiatives and support fundraising initiatives.
- Lead on sourcing and creating content for key fundraising campaigns and activities including copywriting for all print and digital platforms.
- Cultivate and maintain relationships with key media contacts and provide them with press releases and updates around key events and announcements in order to maximise editorial support.
- Report on the performance of the organisation’s marketing in monthly board reports and at regular marketing committee meetings through analytics and data analysis and providing insights on ways to improve and develop.
- Management of any external consultants engaged for marketing activities, for example graphic designers, web designers etc.
- Periodic updates of the website, making smaller changes and engaging help for larger scale edits.
- Development of marketing collateral for philanthropic donor and corporate partnership proposals and any other fundraising and event materials.

Skills and Attributes
- Proven experience in marketing, coupled with relevant tertiary qualifications.
- Hands on marketing generalist who is happy to “roll their sleeves”; and get involved in all marketing aspects.
- Strong technical understanding of marketing and related capabilities.
- Strong strategic and planning skills for marketing and communication.
- Excellent presentation skills.
- Experience in the execution of strategic marketing plans and managing content creation through to completion.
- Successful track record in leading and executing campaigns and delivering results.
- Partnership and stakeholder management skills.
- Exceptional attention to detail.
- Strong communication skills, both written and verbal and highly service oriented.
- Experience with content management systems & EDM platforms.
- Proficient in use of design software (Adobe CS or Canva).
- Experience using Google Analytics, Facebook Ads Manager and Google Adwords (desirable).
- Experience in using a CRM.
- Copywriting skills.
- Demonstrated ability to work autonomously.
- Excellent planning and organisational skills and the ability to prioritise effectively while managing competing demands and adhere to tight deadlines.
- Growth mindset and can do attitude.
- Strong knowledge of the Australian Jewish Community (essential).

Position Description : Marketing Manager Job Description 2023

Please provide the following:

- A cover letter
- A resume
- A 60 second video introducing yourself and sharing what makes you excited about this role

Any questions please contact Justine Saidman (AJFN CEO) - 0411046633.

Applications close 30 April 2023.

PBA3

Profession: #Marketing_Media_and_Communications

Sector: #Community_Support_Services, #Health_-_General

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