Consumer Marketing

1 week ago

Sydney, Australia The Estée Lauder Companies Full time

We are recruiting for an exciting opportunity within our MAC & Bobbi Brown brand team - this role is being offered as a 12month Parental Leave contract.

As the Consumer Marketing & CRM Manager you will be responsible for a team of 4, with two direct reports. The role takes ownership of the brand’s paid, owned and earned media and CRM strategy to drive consumer awareness, desirability, and sales.

The responsibilities include but are not limited to those outlined below.
- Consumer Strategy:_
- Develop the brand's overall consumer priorities through a deep understanding of insights & date.
- In collaboration with the National Marketing Manager, take ownership of the consumer marketing go-to-market strategy and coordination of key stakeholders to ensure a seamless consumer journey through unity planning with teams across Australia and New Zealand.
- Responsible for the brand's paid, owned, earned media strategy to drive consumer awareness, desirability and ultimately sales
- Develop specific implementation programs and campaigns for the Brand through the localisation of global campaigns and the creation of local ones, highlight key areas where the Brand needs strategic and/or operational support
- Ensure available consumer, retail, shopper data is appropriately analysed and used for marketing decisions
- CRM:_
- Ownership of the brand's CRM strategy, ensuring all channel priorities are met (particularly DTC) with continuous improvements in ROI
- Develop the brand's CRM objectives in conjunction with the CRM Executive and CRM and Customer Analytics Lead
- Drive an omni-CRM approach to give consumers the choice to shop online or in-store and increase lifetime value
- Own and approve the ANZ Omni CRM calendar, working closely with the Online and Retail teams to ensure their commercial needs are met within the brand's CRM plan
- Evaluates campaigns against target KPIs and share learnings with Brand team,
- Management:_
- Together with Corporate Marketing develop a thorough omni-channel understanding of local consumer behaviours and preferences and share best practice examples of consumer engagement
- Act as champion for the brand’s Unity planning efforts and bring Consumer Marketing and Online teams together frequently to ensure a frictionless consumer experience
- Oversee the brand’s paid media and CRM strategy
- Oversee the Consumer Engagement Manager execution of the brand's Influencer strategy and provide support with key negotiations as required,
- Oversee the brand's local content strategy.
- In collaboration with the National Marketing Manager define and manage the relevant budget lines in P&L
- Balance the short and long-term needs of the business and pivot quickly to mitigate losses as required,
- Support, mentor and develop a team of 4, with 2 direct reports.
- Appraise team performance and ensure all objectives are achieved
- Prepare presentations and present at relevant internal and external meetings and conferences

**Qualifications** Qualifications/Experience**
- Degree qualification in Marketing or equivalent work experience in Marketing, Media or Communications - ideally with specialization in Digital Marketing and CRM
- 6+ years’ work experience that includes CRM, online or digital media consultancy/project management.
- Luxury good/beauty industry
- e-commerce
- operational CRM experience
- understanding of web technologies involved in digital and social platforms
- In-depth knowledge of search engine optimization, including basic keyword search
- Experience handling marketing budgets and forecasting/reporting results

**Person Specifications**
- Entrepreneurial & persistent in nature,
- Proactive and positive approach to work and tasks
- Builds rapport and able to quickly develop relationships with multiple stakeholders.
- Given this role will have access to commercially sensitive information we require someone with the highest levels of integrity and discretion.

**Job**: Marketing

**Primary Location**: Asia Pacific-AU
- **Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 2317397

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