Social Media Manager

4 weeks ago

Melbourne, Victoria, Australia Black Finch Jewellery Full time

Since its founding in 2007, Black Finch has been guided by a deep appreciation for the unexpected and unconventional. We value complexity, originality, and the beauty in asymmetrical design. Each piece of jewellery merges modern aesthetics with timeless elegance, showcasing our unwavering commitment to quality craftsmanship.

Our close-knit team of 11 creative and dedicated individuals thrives in a supportive environment that prioritises collaboration, innovation, and work-life balance. With the majority of our sales driven by our flagship store in the heart of Collingwood, Melbourne, we are now focused on expanding our presence both nationally and internationally.

We're seeking a dynamicSocial Media Manager & Content Creator to join us 3-days a week onsite in our Collingwood Flagship location, to help drive this exciting next phase of growth.

Responsibilities

This is a super hands-on role - filming, editing, copywriting, community management, being the face of the brand - the whole nine yards. The Social Media and Content Manager plays a crucial role in shaping Black Finch's digital presence, creating meaningful connections with the audience, and driving engagement that aligns with business goals.

  • Acting as a brand ambassador across all social media channels, ensuring consistency in voice, messaging, and visual storytelling.
  • Developing and executing social media campaigns, in collaboration with the Sales & Marketing Manager, to support product launches, collections, and brand initiatives.
  • Managing daily content creation, scheduling, and posting across Instagram, Facebook, TikTok, Pinterest, and LinkedIn, with a focus on community engagement and growth.
  • Leveraging influencer marketing and user-generated content to amplify brand reach, increase engagement, and drive brand advocacy.
  • Conducting competitor analysis and using insights to continuously refine social media strategies, improving both engagement and commercial outcomes.
  • Monitoring, analysing, and reporting on social media performance, using KPIs to optimize strategies and ensure alignment with sales and brand growth targets.

Qualifications / Education

  • Qualifications in Marketing, Advertising, Business or Media & Communications

Experience

  • 5+ years managing social platforms and creating content
  • Proficient knowledge of native social analytics, scheduling tools, editing software, canva
  • We'd prefer a candidate with social media and/or marketing experience within a fashion or jewellery business
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typePart-time
Job function
  • Job functionMarketing and Sales
  • IndustriesRetail Luxury Goods and Jewelry

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