Social Media Manager

3 weeks ago

Melbourne, Victoria, Australia Mars (New) Full time
At Royal Canin, we're driven by a passion for pets and a commitment to science-led nutrition. In this **Social Media Manager** role with Royal Canin, you'll shape and executing social media strategies and content that drive engagement, increase brand awareness, and align with our overall marketing objectives. This role requires a deep understanding of social media platforms, trends, and analytics, as well as a passion for storytelling and community building. You'll collaborate with teams across Brand & Pet Owner Experience, Marketing, Corporate Affairs, and Sales—locally and globally—to bring our purpose to life online. This includes content creation, performance reporting, and participating in cross-market conversations, including occasional out-of-hours meetings.Degree qualified in Marketing, Communications, or a related field, with 3–5 years of hands-on social media experience in a brand or agency setting.Skilled in project management, with the ability to develop clear briefs for agencies and manage multiple projects in a fast-paced environment. Expert in social media channels and the role they play in engaging shoppers and driving desired outcomes across the full marketing funnel Strong knowledge of specific platforms such as META business manager, TikTok, YouTube, Google analytics; coupled with expertise in influencer marketing.A strong content creator and storyteller, with excellent writing and editing skills to craft engaging, pet-focused content.# **Social Media Content Lead:** In collaboration with the Media Acceleration Lead, create and implement a comprehensive social media strategy aligned with marketing and business goals. Join a purpose driven company in an exciting period of growth, with premium brands recommended by animal health professionals.
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