Lifecycle Marketing Manager

4 weeks ago

Sydney, New South Wales, Australia TEG Full time

About Ticketek Entertainment Group

Ticketek Entertainment Group is a global fan experience company that tickets, promotes and delivers live experiences impossible to forget. In a distracted world where nothing beats real human moments, We makes life better live

Our Group includes; our Fan Experience Platform (Ticketek) that sells tickets and provides value added services, Event promoting, with businesses across Sport (TEG Sport), Touring (TEG Touring) and Family Experiences (TEG Experiences) and our digital business (Ovation) which focuses on delivering seamless data-driven outcomes for our fans and partners.

About The Role

We're hiring a Lifecycle Marketing Manager to drive digital transformation within our Ovation pillar. This role will form part of our Digital Customer Experience (DCX) team to lead end-to-end fan engagement across email, push, in-app and SMS.

You'll be part of a growing digital customer experience team, using Braze to deliver smart, personalised campaigns at scale - from ticket discovery right through to post-event reactivation. This role is all about using data to create meaningful, connected journeys that surprise and delight fans - while balancing commercial and partner priorities across Australia's largest ticketing and live entertainment ecosystem.

What does a day in the life look like?

  • ·Develop and execute fan lifecycle strategies across acquisition, onboarding, engagement and retention
  • Own campaign orchestration in Braze across email, push, SMS and in-app messaging
  • Build audience segments and deliver targeted journeys based on real fan behaviour and signals
  • Collaborate cross-functionally to activate commercial, loyalty, content and partner campaigns
  • Test, learn and optimise for performance — using data to drive every decision

About You

  • 3+ years in CRM, lifecycle, or digital marketing roles, with a strong track record of campaign strategy and execution.
  • Deep hands-on experience using Braze (or similar platforms such as Salesforce Marketing Cloud, Iterable, Adobe Campaign).
  • Strong understanding of data-driven marketing principles including segmentation, personalisation, and retention strategy.
  • Experience working within high-volume B2C environments - ideally with entertainment, loyalty, media or eCommerce exposure.
  • A passion for connecting audiences with incredible experiences

Here's a taste of what Ticketek offers:

  • Complimentary event tickets
  • Birthday and volunteering leave
  • Wellbeing discounts & flu vaccinations
  • Paid parental leave & free employee support (EAP)
  • Global rewards and recognition
  • Learning, development & career pathways
    • A diverse, inclusive, and passionate team

Equal opportunities

TEG is an equal opportunity employer committed to embrace diversity, respect, and care for our people and communities.

If there are any adjustments that need to be made to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview.

*Only direct applications will be considered. No recruiters please*

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