Marketing Manager- Customer Lifecycle

3 weeks ago

Sydney, New South Wales, Australia Ubank Full time
Overview

Marketing Manager - Customer Lifecycle at Ubank — Sydney, Australia. This is a permanent position focused on driving lifecycle strategy and customer value.

About Us

At Ubank, we empower the digital generation to achieve financial success. Think of us as your daily money companion, offering a unified view of your finances with smart features and real-time insights. Save more, track spending, and achieve home ownership faster with Ubank.

The Why

The way that your role will make an impact at Ubank is by designing and executing customer lifecycle strategies that deepen engagement, drive retention, and maximise customer lifetime value across every stage of the journey. This role is pivotal in shaping the end-to-end customer journey, ensuring every touchpoint is personalised, timely, and impactful.

Key Responsibilities
  • Manage the customer lifecycle marketing strategy, driving engagement, retention, and lifetime value across all stages of the customer journey.
  • Build and execute multi-channel lifecycle campaigns using platforms such as Braze, MoEngage, Adobe Experience Cloud, Salesforce Marketing Cloud, or similar.
  • Create and manage customer journey maps to identify friction points and opportunities for deeper engagement.
  • Design and implement segmentation strategies to deliver personalised, data-driven communications.
  • Collaborate with cross-functional teams including Product, Data, Sales, and Customer Success to align lifecycle initiatives with broader business goals.
  • Monitor and analyse campaign performance, customer behaviour, and lifecycle metrics to continuously optimise marketing efforts.
Your Experience
  • 4+ years of experience building and managing automated lifecycle campaigns and communications journeys.
  • Experience working with the Senior Marketing Manager to keep day-to-day operations for a product portfolio aligned with customer and key business OKRs.
  • Hands-on experience building customer journeys across different platforms and technology stacks; willing to roll up your sleeves to bring a customer journey to life (including content creation).
  • Strategic thinking with the ability to see the bigger picture beyond individual tasks.
  • Ability to manage multiple tasks and identify priorities clearly.
  • Comfort working with autonomy, ambiguity, and agility to get things done.
  • Open and transparent communicator who shares information and learnings at every step.
  • Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience).
Why Ubank?
  • Flexible Work Environment: Hybrid model with 3 days in our Sydney CBD office.
  • Positive Team Culture: Collaborative and supportive atmosphere.
  • Career Growth: Strong development and growth opportunities.
  • Fantastic Perks: Additional benefits.

We acknowledge the Gadigal of the Eora nation as the Traditional Custodians of our local area.

This Sydney-based permanent role requires Australian or New Zealand citizenship or permanent residency. We welcome applicants of all backgrounds, and our Talent team is excited to connect with you. Apply now with your CV and explore this exciting opportunity

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
#J-18808-Ljbffr

  • Marketing Manager- Customer Lifecycle

    3 weeks ago

    Sydney, New South Wales, Australia Ubank Full time

    OverviewMarketing Manager - Customer Lifecycle at Ubank — Sydney, Australia. This is a permanent position focused on driving lifecycle strategy and customer value.About UsAt Ubank, we empower the digital generation to achieve financial success. Think of us as your daily money companion, offering a unified view of your finances with smart features and...

  • Customer Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Bebeemarketing Full time

    Job Description">Drive business growth through strategic marketing initiatives.Develop and execute holistic customer lifecycle marketing strategies to engage and retain customers across their journey.Lead a team of marketers, fostering innovation and continuous improvement.Collaborate with cross-functional teams to ensure seamless customer...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia F45 Training Full time

    Are you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new roleAt F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team.As the Lifecycle Marketing Manager, you'll be...

  • Customer Lifecycle Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia beBeeCustomer Full time $180,000 - $220,000

    At the forefront of innovation, we seek an experienced Senior Manager to spearhead our customer lifecycle marketing efforts. As a key member of our Marketing Operations team, you will be instrumental in driving revenue growth, customer activation, expansion, and retention through strategic planning and execution.About the RoleThis is a critical leadership...

  • Lifecycle Marketing Manager

    3 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    3 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia Tpg Telecom Full time

    Hybrid working arrangement, mix of working from home and the office- Exciting time to join a top 100 ASX listed business with big goals- Highly supportive and fun team environmentThe role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and...

  • Customer Lifecycle Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia Cmc Markets Full time

    CMC are hiring We have a permanent opportunity for a Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team, based in our Barangaroo, Sydney office. Please note that we operate onsite working and would require you to come into our Barangaroo office 5 days per week.About Us: CMC Markets is a global leader in CFD trading and share...

  • Lifecycle Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia Ecommerce Equation Group Full time

    This is a Lifecycle Marketing Manager role with Ecommerce Equation Group based in Sydney, NSW, AU == Ecommerce Equation Group ==Role Seniority - mid levelMore about the Lifecycle Marketing Manager role at Ecommerce Equation GroupLifecycle Marketing ManagerWork Type: Full-time Location: Sydney CBD, Hybrid Department: MarketingEcommerce Equation is built on...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences...