Website & Digital Specialist

3 weeks ago

Blacktown, New South Wales, Australia ACCO Brands Full time
Overview

ACCO Brands Australia is headquartered in Kings Park, NSW, supported by a dynamic network of manufacturing, warehousing, and distribution facilities that span Australia and New Zealand. We supply more than 10,000 product lines across both retail and commercial sectors, offering smart, practical solutions for homes, offices, classrooms, and beyond. Every product we offer is thoughtfully designed with one goal in mind: to make everyday tasks easier, more efficient, and more enjoyable for our customers. At the heart of everything we do is our powerhouse portfolio of iconic brands — names that resonate globally and have become staples in workspaces and schools everywhere. From Artline and Derwent to Kensington, Rexel, Marbig, Spirax, Stabilo and Buro Seating, our brands are trusted, loved, and relied upon by millions. Whether it\u2019s office supplies, educational tools, hospitality essentials, or hardware solutions, we\u2019re committed to staying ahead of the curve. We don\u2019t just follow trends we help set them ensuring our products and brands continue to lead the way in quality, innovation, and performance.

THE OPPORTUNITY

ACCO Brands Australia has a current career opportunity to join our Marketing team as a Website & Digital Specialist in our Kings Park, Head Office location. You will be reporting into our Trade Marketing & Digital Manager.

You will support the business in being responsible for developing and executing strategies to drive online sales and enhance the customer experience through our direct sales channels. This role focuses on leveraging digital marketing, e-commerce platforms, and customer insights to build a strong brand presence, increase customer engagement, and maximise revenue.

You would be required to do the following, but not limited to:

  • Optimise the performance and user experience of our D2C websites. This includes; performance enhancement, user experience (UX), conversion rate optimisation (CRO), analytics and reporting.
  • Ensure the accuracy and integrity of web data on our D2C platforms. This includes; Data Validation, Quality Control, Reporting, Optimisation and enhancements.
  • Oversee the upkeep and optimisation of the Digital Asset Management (DAM) platform.
  • Manage and optimise the Email Salesforce - CRM. This includes; campaign development, performance analysis, content creation, A/B testing, compliance, reporting.
  • Manage and optimise social media presence with local agencies for our brands that include blogs, promotional material, website copy, website images, composing Twitter posts and Facebook updates.
  • A+ Content; Optimising images / banners / tiles for all D2C websites and ensuring all information is kept up to date.
  • Strong experience with website landing page copy
  • Owning and managing our company wide content strategy including content management, creation and coordination of all online D2C platforms

ABOUT YOU

  • Results oriented
  • Excellent communication skills both written and verbal.
  • A strong attention to detail
  • Strong use of online and digital programs including Adobe Direct Marketing & Content management software.
  • Apply HTML coding to enhance product copy is preferred.
  • Demonstrated experience using data and metrics to measure performance and determine improvements, ideally Google Analytics
  • Experience using tools such as Microsoft PowerBI with advanced experience with MS-Excel, MS-Word, MS-PowerPoint.
  • Be passionate about making the business a success.

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