Customer Marketing Specialist

23 hours ago


Sydney, New South Wales, Australia WOW Recruitment Full time

Get AI-powered advice on this job and more exclusive features.

This range is provided by WOW Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$100,000.00/yr - A$110,000.00/yr

Connecting Human & Business Potential in Australia's Events & Marketing Sectors | Team Lead at WOW Recruitment

Are you a data-driven marketing maestro with a passion for crafting seamless customer experiences?

Do you dream in workflows and thrive on turning insights into impactful campaigns?

If you're ready to orchestrate engaging customer journeys and drive significant growth, we want to hear from you

WOW Recruitment is seeking a Customer Marketing Specialist to join our client's growing team in North Sydney. This is your chance to take ownership of their entire customer lifecycle, from initial engagement to long-term loyalty, and make a real impact on the business.

The Company

An online trading platform, that operates across commodities, forex, crypto and more.

What You'll Be Doing:
  • Design and Optimise Customer Journeys: Craft compelling, data-driven customer journeys that nurture leads and maximise lifetime value.
  • Master Email Marketing & Automation: Lead the charge on email campaigns, leveraging powerful automation tools to deliver personalised experiences at every touchpoint.
  • Dive Deep into Data: Analyse campaign performance, uncover actionable insights, and generate detailed reports to drive continuous improvement.
  • Champion A/B Testing: Plan and execute rigorous A/B tests to optimise messaging, timing, and design for maximum impact.
  • Collaborate & Conquer: Work closely with cross-functional teams to ensure alignment and enhance the overall customer experience.
  • Segment & Personalise: Develop and implement advanced segmentation strategies to deliver highly targeted and personalised marketing.
  • Craft Compelling Copy: Write engaging, customer-centric email copy that resonates with diverse audiences and drives conversions.
What You'll Bring to the Table:
  • Proven experience using marketing automation platforms like HubSpot, Iterable, or similar.
  • A strong track record of creating and optimising customer journeys.
  • Hands-on experience in email marketing, automation, and lifecycle campaigns.
  • A deep understanding of A/B testing methodologies.
  • Exceptional written and verbal communication skills.
  • Any experience in regulated industries would be advantageous.

In the range of $100-110k + Super

Location

North Sydney office (on-site 5 days per week)

How to Apply

Follow the steps on LinkedIn, making sure to attach a resume.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing

Industries

Financial Services, Capital Markets, and Marketing Services

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