Customer Lifecycle Marketing Specialist
7 days ago
Required Skills and Qualifications
- 5+ years of hands-on technical experience within marketing automation platform Marketing Cloud Account Engagement (Pardot).
- Proven experience working within marketing operations, customer lifecycle marketing, or a related field.
- Proficiency in CRM integrations related to Salesforce.
- Experience managing marketing campaigns and projects from ideation to execution and analysis.
- Experience managing budgets and tracking ROI of marketing initiatives.
- Experience working with cross-functional teams and stakeholders.
- Experience with digital marketing channels including email, social media, website, SMS, or phone.
- Solid understanding of marketing strategy and customer lifecycle marketing.
- Knowledge of marketing technology and tools including CRM systems, marketing automation platforms, and analytics tools.
- Understanding of market research, segmentation, and targeting.
- Familiarity with regulatory compliance and data privacy laws.
- Strong analytical, project management, and problem-solving skills.
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