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Marketing and Communications Specialist

1 week ago

Sydney, New South Wales, Australia ENGINEERINGUK Full time
About the Role

The Marketing Specialist will be responsible for developing and executing local marketing strategies that drive business growth and customer engagement. Key responsibilities include:

  • Developing and implementing comprehensive digital marketing strategies, including SEO/SEM, social media marketing, email campaigns, content strategy, and performance analytics.
  • Defining and refining the interaction between our organisation and our customer over the duration of their relationship, which includes: The attraction, awareness, discovery, cultivation, advocacy, purchase and use of our services.
  • Drive a customer-centric culture and skillset in local market.
  • Customer cultivate the data-led insight commercialisation process and advocate the utilization of visualisation tools or dashboard for monitoring and review.
  • Provider of insights and data analysis related to all facets of our market position.

The ideal candidate will have over 5 years' demonstrated marketing experience in a commercial environment preferably B2B, good knowledge and relevant experience on the key principles of marketing, eCommerce, media design, production, digital strategy, campaign management and execution. Proficiency in developing and executing comprehensive digital marketing strategies, including SEO/SEM, social media marketing, email campaigns, content strategy, and performance analytics.