Automation Marketing Specialist

5 days ago


Sydney, New South Wales, Australia WOW Recruitment Full time
Join Our Team:
We are seeking a highly skilled Automation Marketing Specialist to join our team at WOW Recruitment. This role involves leveraging Braze's data collection capabilities to drive user engagement, improve retention, and enhance customer lifetime value. You will work closely with our team to develop and execute sophisticated automated workflows, including triggered campaigns, lifecycle programs, and personalized journeys.

Key responsibilities will include managing and optimizing marketing automation campaigns across various channels, segmenting customer data to personalize marketing messages, and analysing campaign performance to identify areas for improvement. Requirements for this role include a Bachelor's degree in Marketing, Business or a related field, 2+ years of experience in CRM and marketing automation, and experience with Braze. A hybrid work arrangement is available, with 3 days per week spent working from home.

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