Social Media Manager

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At Target, we deliver quality products at prices the whole family will love for longer. We're home to quality pieces, made for you and your life. With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years we have held a special place in the hearts and minds of Australian families. We're immensely proud of our history and are looking for people to join us who are as excited by our future as we are.

As the Social Media Manager your primary focus is providing management, advice and execution of all activity across social channels and providing tactical communication support to the Target Australia business. Work closely with the Head of Brand and Marketing Strategy to implement PR programs and campaigns that promote and protect the reputation of Target Australia. Collaborate with the Marketing Leadership team, Corporate Affairs, Merchandise, Design, Online, Store Operations and other key stakeholders to create and execute social media strategies that support brand, marketing, category, campaign or product stories (in line with approved strategies and business objectives). Support management of the Target Influencer program and development of social media strategy and programs. Produce and circulate post-implementation assessments focused on metrics of success and learnings.

• Strategise & Execute: Deliver impactful PR campaigns and events that enhance and protect Target Australia's reputation; work with the social media Agency to implement strategy and amplify earned content.
• Collaborate & Create: Partner with cross-functional teams to develop and execute PR initiatives aligned with business objectives.
• Produce Engaging Content: Create on-brand editorial material (media releases, feature stories, presentations, blog posts, video content) and manage a content calendar; social media monitoring, listening and reporting.
• Build Media Relationships: Develop story angles, pitch to media outlets, manage product placement and coordinate PR events.
• Influence & Engage: Support the Target Influencer Program and develop organic social media strategies to drive engagement and brand loyalty.

The ideal candidate will have minimum five years' experience in a complex business with a dispersed workforce; experience providing reputation advice to stakeholders at multiple levels; demonstrated experience in creating social media initiatives and/or community management; risk and issues management experience and strong stakeholder management, especially with external audiences such as media and bloggers. The following knowledge, skills and qualifications are desirable:

• Passionate about customers and the brand
• Proven experience in PR, events, and social media management, preferably in retail or consumer-focused industries
• Exceptional writing and content creation skills with the ability to tailor messages for diverse audiences
• Strong project management and organisational skills to juggle multiple campaigns and events
• Collaborative mindset to work with internal teams and external partners
• Creative thinker who can craft compelling narratives for the Target brand
• Strong organisational skills, ability to meet deadlines within budgets and focus on learnings for future programs
• Works well under pressure

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy
• Team member discount program across Target group brands
• OnePass membership offering free delivery on eligible products
• Benefits program with exclusive discounts from 60+ suppliers
• Bonus program eligibility for eligible team members
• Free onsite parking when required to come into the office
• Inclusive parental leave and support through our Circle In partnership
• Dynamic learning and support programs
• Mentor Program opportunities
• Kudos recognition program
• Opportunity to purchase shares through Wesfarmers salary sacrifice
• Career opportunities across the Wesfarmers Group

We celebrate diversity and are committed to inclusive and safe environments where all team members can contribute and succeed. We welcome applications from all candidates and are happy to discuss workplace adjustments. Please email kmartgroupcareers@kmart.com.au with any adjustments you would like to request.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Retail

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