Growth Marketing Specialist

Growth Marketing Manager - Fintech Venture

Pay Competitive

Employment type: Full-Time

Job Description

Req#: 6814594002

This is a permanent, full-time position with our end client. This is not a position with BCG or BCG X.

Growth Marketing Manager

BCG X is proud to be supporting a brand-new stealth venture soon to be launching in market. This one-of-a-kind digital ecosystem will serve a large demographic in Australia, helping them to inspire and be inspired and get the best experience life has to offer.

We are seeking a Growth Marketing Manager to drive customer adoption and new strategies to validate, launch, and scale the venture. Through a hypothesis-driven, rapid test-and-learn approach, they will implement, execute and iterate on go-to-market activities that ensure best in class member acquisition, engagement and retention.

In this role you will

• Develop and execute growth marketing strategies to drive traffic, sign-ups, and conversions
• Manage and optimise growth marketing campaigns across various channels, including email, social media, search engine optimisation (SEO), search engine marketing (SEM)
• Oversee the development and management of email marketing campaigns, including list segmentation, content creation, and performance tracking
• Manage and optimise online advertising campaigns, including budget allocation, bidding strategies, and A/B testing, to maximize ROI and drive conversions
• Monitor and evaluate website analytics, KPIs and campaign metrics to measure the effectiveness of marketing activities. Provide reports and recommendations for improvement
• Collaborate with cross-functional teams, including editorial, product, design and development, to ensure brand consistency and align growth marketing efforts with overall business goals
• Collaborate with external partners and vendors to implement digital marketing initiatives and ensure seamless execution
• Define, execute, analyze, and optimize sophisticated multivariate tests with quantitative significance
• Analyse consumer behavior to identify target audiences, industry trends, and competitive landscapes. Utilise data-driven insights to enhance marketing initiatives
• Maintain a strong understanding of our target market, customer journey, and competitive landscape to identify new opportunities and recommend strategies for growth
• Help define and validate core KPIs and unit economics, such as cost per metrics (CAC), retention, ROI and LTV to drive the business
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices. Apply innovative ideas to drive continuous improvement in digital marketing strategies and tactics
• Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

You should have

• 3+ years of experience of growth marketing or user acquisition and growth, resulting in increased brand visibility, lead generation, and revenue growth
• A passion for scaling digital products, services and audiences and working with content to nurture communities through organic channels, in particular email and social media
• Solid knowledge of digital marketing best practices, including SEO, SEM, social media marketing, email marketing, content, and analytics
• Proficiency in using digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, marketing automation software, and content management systems (CMS)
• Knowledge of analytics tools like Excel, Google Analytics, and event tracking solutions like Mix Panel and AppsFlyer
• Strong analytical skills with the ability to interpret data, analyze campaign performance, and make data-driven decisions
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
• Entrepreneurial spirit to help us shape our growth initiatives
• Bachelor's degree in marketing, communications, business, or a related field

Employee benefits

• 14 weeks of paid parental leave
• Flexibility to work from home, with a minimum of 2 days per week in the office
• Wellbeing benefits: annual health and fitness allowance
• Training and education allowance
• Volunteering opportunities

*PLEASE NOTE: this is a Sydney based role, and will require 2 days per week from the office

About the company

BCG Digital Ventures is a corporate investment and incubation firm. We invent, build and invest in startups with the world's most influential companies.

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