Growth and Lifecycle Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeGrowthMarketing Full time $90,000 - $135,000
Job Title: Growth and Lifecycle Marketing Specialist

We are seeking a highly skilled and experienced Growth and Lifecycle Marketing Specialist to join our team in Australia. The ideal candidate will have a strong background in growth marketing, lifecycle marketing, and product marketing with a proven track record in the fintech and crypto industries.

The successful candidate will be responsible for leading the end-to-end strategy for the Australian user journey after the first trade, from second transaction through to deeper product engagement and reactivation. This includes identifying and prioritizing key Australian user segments, developing targeted lifecycle approaches, and working closely with Product and Data teams to define key milestones.

Key Responsibilities:
  • Lead the development of post-trade lifecycle strategies for Australian users
  • Collaborate with Product and Data teams to identify key user segments and develop targeted approaches
  • Work closely with CRM and Content teams to support lifecycle messaging strategies with data insights and user segmentation

The ideal candidate will have a strong understanding of the Australian crypto user base, behaviour patterns, and regulatory environment. They will also have experience driving retention and engagement through user segmentation, product education, and strategic programs.

We offer a dynamic and collaborative work environment, competitive compensation and benefits package, and opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for growth marketing and lifecycle marketing, we encourage you to apply.

Requirements:
  • 5-8+ years of experience in growth, lifecycle, or product marketing
  • Strong understanding of the Australian fintech and crypto industries
  • Experience driving retention and engagement through user segmentation, product education, and strategic programs
  • Highly collaborative with strong communication skills
  • Analytical and experiment-driven with working knowledge of behavioural data platforms and retention KPIs

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