Lifecycle Marketing Manager

This is a Lifecycle Marketing Manager role with Ecommerce Equation Group based in Sydney, NSW, AU
== Ecommerce Equation Group ==

Role Seniority - mid level

More about the Lifecycle Marketing Manager role at Ecommerce Equation Group

Lifecycle Marketing Manager

Work Type: Full-time
Location: Sydney CBD, Hybrid
Department: Marketing

Ecommerce Equation is built on delivering transformational outcomes through high-touch programs, coaching, and community engagement. The Lifecycle Marketing Manager plays a pivotal role in ensuring our members remain engaged, active, and achieve success throughout their journey. This role bridges the gap between marketing, sales, and member experience by delivering timely, relevant, and high-impact lifecycle communication. Through strategic email marketing, behaviour-based automations, and data-driven optimisation, this role ensures every member interaction is thoughtful, valuable, and aligned with our goal of driving retention and amplifying results across the business.

3 Key Accountabilities:

1. Lead the strategy and execution of lifecycle and retention marketing campaigns to increase member engagement and reduce churn. This includes mapping and launching journeys, collaborating with cross-functional teams, and embedding a rigorous attention to detail and QA processes across all campaigns to ensure flawless execution.
   

2.  Write and optimise high-performing email and CRM communications to deliver value across the member journey. This involves producing persuasive email copy that reflects the brand tone and objectives, planning content calendars, and running A/B tests to continually optimise performance.
   

3.  Build and manage marketing automation and workflows in HubSpot to scale lifecycle marketing and reporting. This also includes maintaining CRM health, implementing internal workflows to align teams, and building dashboards to report on key retention and lifecycle metrics.
   

Responsibilities:

Lifecycle & Retention Marketing Strategy

• Own and execute full-funnel lifecycle strategies across email, CRM and SMS to drive acquisition, engagement and reduce churn.

• Map, launch, and continuously improve lifecycle journeys tailored to customer behaviour, product milestones, and program touchpoints.

• Collaborate with program leads, coaches, and Member Experience to ensure communications reflect real-time events like bootcamps, hot seats, and curriculum rollouts.

• Participate in coaching sessions and member events to surface new engagement opportunities and gain insight into member needs.

• Develop strategies to improve onboarding, milestone completion, and long-term activation.

Email Marketing & Campaign Execution

• Write, test, and deploy marketing emails and flows including onboarding, engagement, upsell, win-back, and nurture sequences.

• Produce persuasive copy that reflects the brand tone and objectives.

• Ensure rigorous QA and proofreading of all communications before launch, maintaining consistency, accuracy, and attention to detail across channels.

• Plan and execute content calendar for lifecycle campaigns in coordination with launches, sprints, and lead gen activity.

• Run A/B tests on subject lines, hooks, CTAs, and formats to continually optimise performance.

HubSpot Automation & Platform Ownership

• Build, manage, and optimise HubSpot workflows for lifecycle and campaign automation across onboarding, lead nurture, webinars, event triggers, and customer segmentation.

• Maintain CRM health: tag, segment, and score leads; audit lists; ensure GDPR and compliance best practices.

• Implement internal workflows to align marketing and sales (e.g. MQL to SQL handoff, re-engagement triggers).

• Partner with the marketing team to set up dashboards for reporting on key retention and lifecycle metrics.

Performance Tracking & Reporting

• Monitor KPIs including churn rate, engagement rate, conversion from lifecycle emails.

• Develop and enforce QA processes to validate campaign set-up, links, segmentation, and tracking before deployment.

• Analyse cohort behaviour and campaign outcomes to identify drop-off points and improvement opportunities.

• Provide monthly reports to key stakeholders, highlighting wins, gaps, and next-step strategies.

• Build and maintain dashboards in HubSpot and/or supporting tools for campaign and automation performance.

Cross-Functional Collaboration

• Act as the bridge across Marketing, Member Experience, and Sales.

• Join key internal planning and strategy sessions to stay aligned with business goals and timelines.

Requirements:

• 4–6 years of experience in retention, CRM, or lifecycle marketing, ideally in B2B, tech, education, or high-touch service industries.

• High attention to detail with proven ability to run QA processes, troubleshoot campaign issues, and maintain consistency across large-scale marketing programs.

• Advanced HubSpot user with experience in workflows, list segmentation, reporting, and lifecycle automations.

• Strong copywriting skills with the ability to craft conversion-optimised messaging across multiple formats and tones.

• Confident with CRM metrics, campaign attribution, lead scoring, and data interpretation.

• Fast, hands-on marketer who can build, launch, and iterate without needing layers of support.

• Experience working cross-functionally with multiple teams.

• A strategic thinker who's also comfortable with the details — able to zoom in and out as needed.

This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Ecommerce Equation Group team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Leading lifecycle marketing campaigns
• Optimizing email communications
• Managing HubSpot workflows

Key Strengths

• Lifecycle marketing
• Email marketing
• HubSpot automation
• Data analysis
• Copywriting
• Cross-functional collaboration

Why Ecommerce Equation Group is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Ecommerce Equation Group not with Hatch.

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