
Senior Loyalty Marketing Analyst
2 weeks ago
Join to apply for the Senior Loyalty Marketing Analyst role at Traveloka
6 days ago Be among the first 25 applicants
Join to apply for the Senior Loyalty Marketing Analyst role at Traveloka
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Job Description
- Design, implement and optimize customer loyalty program to enhance customer retention, drive repeat business, and increase customer lifetime value
- Monitor and optimize loyalty programs to meet customer needs and maximize customer engagement
- Develop strategies to retain customers and reduce churn through personalized offers and communications
- Optimize program performance by analyzing participation, redemption rate, customer lifetime value, and engagement data
- Develop lifecycle marketing strategies to nurture customers at every stage of their journey
- Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
- Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles
- Strong understanding of loyalty program design and customer lifecycle marketing
- Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
- Excellent project management and communication skills
- Demonstrates a strong sense of ownership, responsibility, and commitment
- Passionate about delivering exceptional customer experiences and fostering long-term loyalty
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesSoftware Development
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