Senior Loyalty Commercial Analyst

3 weeks ago

Melbourne, Victoria, Australia MECCA Brands Full time

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MECCA has a great opportunity for an experienced Customer & Commercial Analyst to join our Beauty Loop team to provide customer and commercial expertise with a focus on forecasting, strategic planning, analysis and business partnering – for both refining and improving the program, identifying new opportunities for sales growth or efficiencies and for delivering new features and benefits.

The Role You Could Play

As our Senior Loyalty Commercial Analyst, you will be customer focused and analytically minded with the ability to work closely as a true partner to senior loyalty colleagues, our finance, insights and data teams and in particular the Head of Loyalty & Digital Customer Engagement and Proposition Manager.

You will leverage data from internal and external sources to inform campaign effectiveness, program lifecycle performance across digital customer engagement, customer insights specific to loyalty, program vision, proposition design, creating commercial cases within the MECCA format for senior presentations and approval. More broadly, you will also work with the loyalty team and own quantitative analysis of our loyalty offering and its impact to the business and our customers.

Your key responsibilities will include:

Deliver timely reporting and post-campaign analysis to inform the growth and optimisation of the Beauty Loop program and customer retention strategies
Provide data-driven insights and trend analysis on loyalty performance and customer behaviour to guide business decisions
Develop strategic recommendations and commercial insights for senior leadership, using modelling and scenario analysis to test and refine propositions
Work in partnership with our finance team to complete financial modelling, reporting frameworks, and loyalty measurement techniques to enhance accuracy and impact
Oversee loyalty data reporting for new initiatives, collaborating closely with product squads, tech, and data engineering teams
Support automation and dashboard development to improve visibility of key metrics and enable efficient reporting workflows
Champion data governance and standardisation, ensuring consistency in metrics, compliance with privacy regulations, and effective cross-functional communication

What You Will Bring

As the Senior Loyalty Commercial Analyst, you must be able to work with a broad spectrum of people, presenting key analysis and insights talking confidently and accurately about data and analytics pieces.

You will also be able to demonstrate the following:

5+ years' experience in commercial data analysis and reporting, ideally within retail or customer-focused industries
Advanced skills in data modelling, dashboard development, and interpreting financial and behavioural data to drive strategic decisions
Strong SQL capabilities and hands-on experience with data visualisation tools and reporting platforms such as Tableu
Commercial acumen with a strategic mindset—able to identify growth opportunities and optimise program performance using data insights
A curious and analytical thinker with high attention to detail, data integrity, and forecasting accuracy
Strong understanding of customer behaviour and retail dynamics, with the ability to link insights to commercial outcomes
Excellent communicator, confident in presenting to senior stakeholders and influencing through insights
Comfortable working autonomously and collaboratively and able to manage competing priorities and mentor junior analysts
Passion for innovation in data, analytics, and technology, with exposure to tools like Python/R and cloud environments (e.g. AWS)
Familiarity with CRM platforms, campaign tools, web analytics, and loyalty systems (e.g. GA, POS, campaign managers)

This role will suit someone with a proactive approach, strong problem-solving skills and high attention to detail. As well as the ability to multitask effectively, manage timelines and succeed in an entrepreneurial environment.

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way

Some of our other team member benefits include:

Professional development programs and first-class digitised learning offering
Health and well-being initiatives
Reward and recognition programs
Access to bonus and incentive programs
Access to quarterly product allowance
Up to 40% discount

Benefits are subject to company policy, as updated from time to time.

There are also so many other ways in whichyou'llbe made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit http://www.mecca.com.au/careers

Seniority level

Seniority levelMid-Senior level

Employment type

Employment typeFull-time

Job function

Job functionSales and Management
IndustriesRetail

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