Loyalty Manager

Join to apply for the Loyalty Manager - Fowles Wine role at Wine Network Consulting Pty Ltd

1 day ago Be among the first 25 applicants

Join to apply for the Loyalty Manager - Fowles Wine role at Wine Network Consulting Pty Ltd

Best known for Ladies who Shoot their Lunch, Fowles Wine has an extensive portfolio of cool climate wines and is continually expanding its market reach, domestically and globally. Their ongoing investment in innovation, technology and product development has achieved industry recognition and commercial success, with further growth plans underway for the vertically integrated wine business.

Following the opening of their stunning, purpose-built cellar door and restaurant in Victoria's Strathbogie Ranges, Fowles Wine has launched two new direct-to-consumer loyalty programs, redefining how customers connect with the brand. Significant technical and marketing efforts have created an exciting platform and key pillar of customer experience for Fowles Wine.

Reporting to the Sales & Marketing Manager, the Loyalty Manager will champion the direct-to-consumer loyalty programs for Fowles Wine, leading operations and growth opportunities. Based at the estate in Avenel, this role offers hybrid working conditions and opportunities for career progression.

This forward-thinking and family-owned wine business places a strong focus on people and culture, attracting outstanding industry professionals and a committed team.

Key Responsibilities

• Actively drive wine sales by identifying member preferences, tailoring offers, leveraging seasonal campaigns, and converting and nurturing high-value visitors into subscribers
• Oversee day-to-day program management including processing and managing sign-ups, member care, retention, data quality, and CRM integrity
• Be the first point of contact for DTC loyalty program enquiries and customer service, including assisting in tastings and wine selections
• Liaise with tech support to troubleshoot any system issues, identifying opportunities to enhance customer experience
• Champion the Loyalty Program internally - align with the Operations Manager to support and train Tasting Room Team to deliver best-in-class execution and customer experience
• Assist the Sales and Marketing Manager in planning and executing EDM campaigns and DTC loyalty program communications

Job Requirements

• 3+ years of experience managing loyalty programs, ideally in the wine industry or hospitality
• Strong technical capability and fluency in CRM, POS and ecommerce platforms
• Analytical thinker, with the ability to use data and insights as part of continuous improvement
• Strong interpersonal and communication skills
• Impeccable attention to detail, with strong time and project management capabilities
• Excellent customer service skills and proven ability to identify high-value customers and nurture them along the sales funnel
• Passion for wine and enthusiasm to be the hands-on champion of the Loyalty Programs with both staff and customers
• Field-based self-starter, with the ability to work autonomously and proactively
• Hybrid working available with a minimum of 3 days on-site in Avenel

View more information about the role and request a copy of the position description at www.winenet.com.au/recruitment

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesBeverage Manufacturing

Referrals increase your chances of interviewing at Wine Network Consulting Pty Ltd by 2x

Sign in to set job alerts for "Loyalty Manager" roles.CRM & Loyalty Manager - Skechers & Dr Martens

Cremorne, Victoria, Australia 12 hours ago

CRM & Loyalty Manager - Skechers & Dr Martens

Cremorne, Victoria, Australia 12 hours ago

CRM & Loyalty Manager - Skechers & Dr Martens

Cremorne, Victoria, Australia 12 hours ago

Senior Marketing Manager - Wilson ( 12 month contract)

Moorabbin, Victoria, Australia A$130,000.00-A$140,000.00 1 month ago

Melbourne, Victoria, Australia 1 week ago

Brunswick East, Victoria, Australia 1 day ago

Senior Manager, Individual Insurance Marketing (FTC until Jan 2027)

Melbourne, Victoria, Australia 6 days ago

Senior Digital Marketing & Media Manager

Port Melbourne, Victoria, Australia 5 days ago

Melbourne, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia 4 hours ago

Melbourne, Victoria, Australia 1 hour ago

Melbourne, Victoria, Australia 5 hours ago

Box Hill South, Victoria, Australia 3 weeks ago

Group Marketing Manager - Parental Leave Cover

Southbank, Victoria, Australia 7 hours ago

South Melbourne, Victoria, Australia 4 weeks ago

South Melbourne, Victoria, Australia 4 months ago

Melbourne, Victoria, Australia 4 weeks ago

Melbourne, Victoria, Australia 3 weeks ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 4 hours ago

Marketing Manager - Acute Care & Sage - ANZ & East Asia

Mount Waverley, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 1 week ago

Melbourne Airport, Victoria, Australia 5 days ago

Senior Category Marketing Manager - Hawthorn East

Hawthorn East, Victoria, Australia 6 days ago

Melbourne, Victoria, Australia 3 weeks ago

Marketing Communications Manager | Clients and Markets

Melbourne, Victoria, Australia 21 hours ago

South Yarra, Victoria, Australia 2 months ago

Southbank, Victoria, Australia 11 hours ago

Melbourne, Victoria, Australia 1 week ago

Richmond, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 10 hours ago

Cremorne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia A$160,000.00-A$180,000.00 6 days ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

---