Social Media Lead

22 hours ago

Sydney, New South Wales, Australia Social St. (Born Creators Group) Full time

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This is the seat for a strategist who can lead clients, mentor a team, and move the needle. You will shape social strategies, oversee creative, and own performance across a diverse roster of brands. Expect leadership, momentum, and visible impact.

Responsibilities
  • Portfolio strategy and outcomes: Channel architecture, content pillars, experiments, and quarterly OKRs tied to revenue and pipeline.
  • Creative direction: Clear briefs, hooks that travel, and vertical-first storytelling across Reels, TikTok, Shorts, and LinkedIn.
  • Performance integration: Collaborate with the paid team to plan assets, create testing matrices, and allocate budgets that enhance CPA, CTR, and ROAS.
  • Data and measurement: Define north-star metrics, dashboards, UTMs, testing roadmaps, and weekly review rhythms.
  • People leadership: Mentor coordinators and creators, set QA standards, run rituals, and level up craft with structured feedback.
  • Client leadership: Present with clarity to heads of marketing and founders, manage risk, guide crisis comms, and protect brand safety.
  • Delivery excellence: Forecast resourcing, lock timelines, and keep multi-workstream programs on track without quality drift.
  • Innovation and IP: Build playbooks, templates, and repeatable systems that scale. Turn wins into case studies.
  • Growth: Shape proposals, join pitches, and expand scope through smart roadmaps and results.
Qualifications
  • 7+ years in social across multi-brand portfolios.
  • Track record of leading strategy that delivered measurable growth
  • Confident with analytics across native platform insights
  • Comfortable briefing and directing video, designers, creators, and editors
  • Strong client comms, facilitation, and stakeholder management
  • Proven experience owning budgets, resourcing, and performance targets
What we are looking for

Decisive, data-literate, and creative. You balance brand with performance and know when to simplify. You rally teams, set clear goals, and deliver.

We love a team player

You give open feedback, protect quality, and keep stakeholders aligned. You build repeatable systems that scale.

What we offer
  • Leadership and ownership
  • Training budget for courses and conferences
  • A seat at the table on pitches and new product builds
Position details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Marketing Services

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