Senior Digital Engagement

3 weeks ago

Melbourne, Victoria, Australia Randstad Full time
Senior Digital Engagement & Campaigns Advisor

Are you a highly skilled and strategic digital and campaigns professional looking for a challenging yet rewarding short-term opportunity? This is your chance to make a tangible impact on the Victorian community by joining a dedicated and purpose-driven team.

Randstad is seeking a talented and proactive Senior Digital Engagement and Campaigns Adviser to join a key government agency in Melbourne. This is a unique opportunity to contribute to work that ensures integrity, safety, and fairness for all Victorians.

About the Role:

Reporting to the Manager, Digital Engagement & Design, you will play a pivotal role in the development, design, and implementation of marketing campaigns targeting the community. This role is at the heart of the organisation's communication efforts, using digital channels to inform and engage with stakeholders effectively.

Key Responsibilities:

Drive the development and delivery of marketing campaigns and initiatives in line with organisational objectives and Victorian Government processes.

Provide strategic direction for digital content on the organisation's website, using user research and usability testing to enhance user experience.

Coordinate, develop, and evaluate marketing strategies to reach and engage target audiences, with a focus on preventing and minimising gambling harm.

Use data and analytics to inform campaign strategy, solve problems, and identify opportunities.

Develop engaging and creative content for various audiences and channels.

Manage campaign reporting and evaluation to accurately assess outcomes.

Oversee the procurement and management of specialist marketing agencies.

What We Are Looking For:

We are searching for a candidate who is proactive, adaptive, and a strong collaborator. You will need to demonstrate:

Extensive experience in leading the development and delivery of successful marketing and digital campaigns.

Strong data analysis skills to diagnose trends, identify opportunities, and translate insights into effective project plans.

The ability to develop engaging and creative content for a range of audiences.

Proven project management skills, including the ability to proactively manage deliverables and provide guidance to others.

Excellent communication skills, with the ability to monitor stakeholder interactions and adjust strategies for positive outcomes.

A tertiary qualification in marketing, communication, health promotion, or a related field is highly desirable.

Why Apply?

This is more than just a job; it's a chance to be part of a purpose-driven career that has a real impact on minimising harm in the Victorian community. You will be joining a team that fosters a culture of continuous professional development and provides a supportive environment with a hybrid working model.

How to Apply:

Given the short-term nature of this role, we encourage you to apply promptly to ensure your application receives timely consideration. Please submit your resume and a cover letter outlining your experience and suitability for this position.

Join us in making a difference and upholding integrity, safety, and fairness for all Victorians.

Please note: Applicants must be an Australian Citizen, Permanent Resident, or hold a valid work permit or visa. Employment will be subject to a National Criminal History Record Check and satisfactory reference checks.

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