Category Manager – eCommerce

4 weeks ago

Sydney, New South Wales, Australia PepsiCo Full time
Overview

Work for a global FMCG company with some of the world's most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.

At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we'll make a positive impact for good. Because when we Dare for Better, we can smile at what's next. For our careers, families, communities and the planet.

To continue our success, we currently have an exciting opportunity for a Category Manager - eCommerce. This role is pivotal in driving category leadership, digital shelf excellence, and conversion-led initiatives that outpace market growth. You'll own the Perfect Digital Shelf strategy and champion execution that elevates visibility, relevance, and conversion across digital touchpoints.

For you:

  • Competitive benefits package:
    • 12% annual bonus
    • 20k car allowance p.a.
    • Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
    • Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
    • Lease Plan
  • Health & Wellness programs:
    • Discounted private health insurance
    • Financial coaching
    • Counselling sessions
    • Flu vaccinations
    • Skin checks
  • Professional development programs
  • Global career opportunities
Responsibilities

Key Responsibilities:

Category Strategy & Execution

  • Develop and implement eCategory strategies tailored to each retailer's digital ecosystem (eGrocery, pure play, and rapid delivery)
  • Shape assortment and placement recommendations across all active categories and channels leveraging data and insights
  • Identify growth drivers to improve category penetration and shopper conversion online
  • Lead performance reviews and category updates with key retail partners
  • Stay informed of emerging eCommerce trends, shopper behaviours, and retailer platform updates
  • Monitor competitor activity and market trends to inform agile category tactics

Digital Shelf Optimization

  • Drive execution of the Perfect Digital Shelf framework across platforms
  • Monitor and optimize digital shelf metrics: visibility, availability, content health, and search performance
  • Identify and implement action plans to improve discoverability and conversion
  • Audit and improve digital shelf performance using scorecards and benchmarking tools

Data & Analytics

  • Analyse data from platforms like Profitero, Data Impact, and Syndigo to uncover opportunities and threats
  • Leverage digital shelf analytics and demand forecasting tools to anticipate seasonal and trend-driven shifts
  • Share actionable eCommerce insights to inform Omni-Channel category recommendations

Cross-Functional Collaboration

  • Partner with cross functional teams to ensure consistency between in-store and online execution
  • Work with internal teams to ensure accurate syndication and data quality via PIM and eCommerce platforms
  • Stay informed of emerging eCommerce trends, shopper behaviors, and retailer platform updates and present back to senior leaders within the organization.
Qualifications

About you:

Education, qualifications and training

  • Tertiary qualification in marketing / commerce economics / business (or equivalent)

Essential Experience / Job Knowledge

  • 3–5 years' experience in Category Management, Digital Marketing, eCommerce, or Retail.
  • Consumer-First and Category-First mindset with strong analytical skills with the ability to translate insights into actionable strategies.
  • Preferable experience with Digital Shelf and retail analytics tools (e.g., Profitero, Data Impact, Edge, NielsenIQ).
  • Understanding of PIM systems and product data syndication is a plus.
  • Excellent communication and stakeholder management skills.
  • Commercial acumen and a passion for delivering growth in the online retail space.

Preferable Experience / Job Knowledge

  • Experience with syndicated research shopper data sources (eg. Shopper Intelligence)
  • Strong experience in activating analytical insights and research with internal stakeholders & customers for tangible commercial results
About us

Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith's Chips, Red Rock Deli, Twisties, Quaker Oats, and Bluebird NZ.

  • Recognised as a Top Employer in Australia and New Zealand for the past 4 years
  • Family Friendly Certification (AU)
  • Australian Disability Network Member

PepsiCo is dedicated to sustainability with initiatives like EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage. We foster innovation and empower employees to make a meaningful impact through Pep+ (PepsiCo Positive). Join us to shape the future of food and beverages with a focus on sustainability.

PepsiCo's hiring process:

  • Submit your application
  • Interview(s) and skills evaluation
  • Online Assessment process
  • Background checks

If you require reasonable adjustments at any stage of the application or interview process, please let us know. In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo's Privacy Policy which can be found at the bottom of the page on PepsiCo's website (www.pepsico.com.au)

Key Responsibilities

Category Strategy & Execution

  • Develop and implement eCategory strategies tailored to each retailer's digital ecosystem (eGrocery, pure play, and rapid delivery)
  • Shape assortment and placement recommendations across all active categories and channels leverage data and insights
  • Identify growth drivers to improve category penetration and shopper conversion online
  • Lead performance reviews and category updates with key retail partners
  • Stay informed of emerging eCommerce trends, shopper behaviours, and retailer platform updates
  • Monitor competitor activity and market trends to inform agile category tactics

Digital Shelf Optimization

  • Drive execution of the Perfect Digital Shelf framework across platforms
  • Monitor and optimize digital shelf metrics: visibility, availability, content health, and search performance
  • Identify and implement action plans to improve discoverability and conversion
  • Audit and improve digital shelf performance using scorecards and benchmarking tools

Data & Analytics

  • Analyse data from platforms like Profitero, Data Impact, and Syndigo to uncover opportunities and threats
  • Leverage digital shelf analytics and demand forecasting tools to anticipate seasonal and trend-driven shifts
  • Share actionable eCommerce insights to inform Omni-Channel category recommendations

Cross-Functional Collaboration

  • Partner with cross functional teams to ensure consistency between in-store and online execution
  • Work with internal teams to ensure accurate syndication and data quality via PIM and eCommerce platforms
  • Stay informed of emerging eCommerce trends, shopper behaviors, and retailer platform updates and present back to senior leaders within the organization.

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