Ecommerce Manager

Join us on an exciting mission to elevate Onitsuka Tiger into the world's most iconic premium lifestyle brand. As we build a strong foundation to expand across Oceania, we're looking for a dynamic Ecommerce Manager to lead the charge and drive this growth forward. Be part of our journey to shape the future of fashion and lifestyle

The Ecommerce Manager leads the performance and growth of our Oceania Ecommerce channels, driving the strategy to achieve set sales targets and key KPIs. This role is responsible to generate & drive online traffic and profitability across our Onitsuka Tiger website and marketplace platforms, whilst also identifying new business opportunities. With a focus to deliver best-in-class digital experience through flawless execution of all brand website updates and managing the brand presence within selected marketplace channels. This is an end-to-end role suited for a highly analytical and results driven profession. In our fast-paced retail environment, responsibilities may evolve to reflect business needs.

Ecommerce Strategy

· Create and develop the Ecommerce Strategy to achieve and marketplace sales targets and KPI's

· Working closely with OHQ marketing team, ensure the proper strategies are put in place to drive traffic and improve shopping rates.

· Manage Ecommerce budgets and make relevant recommendations on allocation for best ROI

· Mange relationships with third party vendors and tools that power our programs, including the exploration and piloting of new tools

Online Merchandising

· Create and maintain the Ecommerce Go-Live document and merchandising schedule ensuring that all new season product is active and old season products are discontinued.

· Utilising global assets, plan website content

· Weekly reporting on site sales, best sellers, product and category performance

Online Content

· Provide the on-time and flawless execution of monthly releases of new products, categories and creative content for the website and marketplaces.

· Own the online asset management process which includes product images, product description and other creative images, uploading banners, editing images, copywriting, building landing pages, optimising product categories and site navigation.

· Own the end-to-end product enrichment process, content population, and categorisation of products online using Hybris.

· Oversees all product and marketing launch updates which include testing and ensuring all supporting content is ready for launch.

Customer Acquisition and Experience

· Plan, execute and optimise online customer acquisition strategy and channels.

· Increase client acquisition, retention, and database.

· Work closely with Senior Marketing Specialist to oversee SEO & SEM Programs

· Develop & Execute CRM Program

Online Marketing

· Ensure website content and imagery reflects Onitsuka Tiger brand guidelines.

· In collaboration with the Onitsuka Tiger Senior Marketing Specialist, plan and manage all online marketing campaigns.

· Measure and report on performance of all Ecommerce marketing activities

· Execute local and globally directed marketing campaigns including site banners, pack shots, EDMS, landing pages.

New Business Opportunities

· Work closely with Onitsuka Tiger Country Manager to develop brand aligned new business opportunities to expand customer base.

· 3+ years of experience in a similar role, ideally with a premium/luxury brand.

· Demonstrated understanding of Ecommerce best practices, with a track record of applying these best practices.

· Extensive website/customer journey analytics and data driven marketing experience

· Proven ability to create customer facing campaigns that are on-brand and tailored to an online audience

· Proficiency with analytics tools such as Google Analytics.

· Advanced Google Analytics skills including segmentation and in-depth analysis capabilities are required.

· Proven experience working with Ecommerce Team and trading platforms (Hybris, Salsify, HotJar, SFCC, Magento)

· Candidates must demonstrate hands-on experience with at least one ecommerce platform from the required technology stack.

· Understands and able to express Onitsuka Tiger Brand Aesthetic and positioning

· Ability to manage multiple projects, work under tight deadlines and prioritise in a fast – paced environment.

· Comfortable dealing with ambiguity and changing priorities of a global business.

· Proven ability to be a self-starter with ability to initiate action, be solutions focused, recommend actions, and follow an effort through to completion.

· High degree of organisation, accuracy, and flexibility; exceptional attention to detail.

· Excellent written, verbal and presentation skills.

· Passionate about Ecommerce and emerging premium global brands

· Proficient in MS Office suite, advanced Excel skills

· Proactive problem-solver with a track record of successfully mitigating risks.

· Knowledge of retail operations, customer service, and merchandising practices is

· Australian work authorisation is required at the time of application.