SEO Strategist

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Join to apply for the SEO Strategist role at Forest City Digital

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Forest City Digital is a performance marketing agency built for modern DTC brands and staffing firms. We specialize in performance-driven SEO, paid media, retention marketing, and strategic consulting—with deep expertise in the food & beverage, cannabis/hemp, and automotive aftermarket industries. We are a people-first, strategy-led agency focused on delivering measurable business impact for our clients.

About Forest City Digital

Forest City Digital is a performance marketing agency built for modern DTC brands and staffing firms. We specialize in performance-driven SEO, paid media, retention marketing, and strategic consulting—with deep expertise in the food & beverage, cannabis/hemp, and automotive aftermarket industries. We are a people-first, strategy-led agency focused on delivering measurable business impact for our clients.

Position Overview

The SEO Strategist is responsible for developing and executing comprehensive SEO strategies that drive measurable growth in organic traffic, rankings, and revenue for our clients. This role requires a deep understanding of SEO best practices across technical, on-page, and off-page disciplines, with the ability to translate analytics into actionable insights. The ideal candidate will have 2–5 years of hands-on SEO experience, strong foundational knowledge, and expertise in at least one specialized area such as technical SEO, content strategy, or analytics.

Key Responsibilities

SEO Strategy & Execution

• Develop and implement tailored SEO strategies aligned with client goals.
• Collaborate with cross-functional teams to ensure SEO is integrated into overall marketing plans.
• Stay ahead of industry changes, algorithm updates, and emerging trends.

Technical SEO

• Conduct technical site audits to identify and resolve crawl, indexing, performance, and mobile optimization issues.
• Implement structured data/schema markup to enhance SERP visibility.
• Optimize site architecture, internal linking, and URL structures for search performance.

On-Page Optimization

• Optimize meta tags, headings, content, and images for target keywords and search intent.
• Partner with content teams to develop SEO-friendly copy and landing pages.

Off-Page SEO & Link Acquisition

• Develop link-building strategies to improve domain authority.
• Identify partnership and PR opportunities to earn high-quality backlinks.

Analytics & Reporting

• Monitor performance using Google Analytics, Google Search Console, and SEO tools like SEMrush, Ahrefs, and Screaming Frog.
• Provide clients with clear, actionable reporting and recommendations.

Collaboration & Communication

• Work closely with account strategists, project managers, and creative teams to ensure alignment.
• Present SEO strategies, findings, and results to clients and internal stakeholders.

Qualifications

Required:

• 2–5 years of professional SEO experience, preferably in an agency or eCommerce environment.
• Strong understanding of search engine algorithms, ranking factors, and industry best practices.
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Moz, etc.).
• Experience with Google Analytics, Google Search Console, Google Tag Manager, and basic HTML/CSS.
• Strong communication, organizational, and time management skills.

Preferred:

• Expertise in one or more specialty areas (technical SEO, content marketing, local SEO, analytics).
• Experience with Shopify, WordPress, and BigCommerce.
• Familiarity with CRO principles and best practices.

Core Values Alignment

We are looking for someone who embodies our five core values:

• People First Mindset
• Own Your Outcomes
• Be Passionate and Determined
• Be Adventurous
• Continuous Improvement

Perks & Benefits

• Competitive salary + performance-based bonus
• Flexible remote work policy
• Generous PTO and paid holidays
• Professional development support
• Opportunity to help scale a high-impact, fast-growing agency

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesMarketing Services

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