Senior Digital Marketing Specialist

2 weeks ago

Cleveland, Queensland, Australia beBeeSEO Full time $90,000 - $120,000
Job Title: SEO Strategist

As a key member of our digital marketing team, you will develop and implement tailored SEO strategies aligned with client goals.

Key Responsibilities:
  • Develop and Implement Strategies: Create and execute comprehensive SEO plans to drive organic growth and improve search engine rankings.
  • Collaborate with Cross-Functional Teams: Work closely with marketing, creative, and technical teams to ensure seamless integration of SEO efforts into overall marketing strategies.
  • Stay Ahead of Industry Changes: Continuously monitor industry trends, algorithm updates, and emerging technologies to stay ahead of the competition.
  • Conduct Technical Site Audits: Perform thorough site audits to identify and resolve crawl, indexing, performance, and mobile optimization issues.
  • Implement Structured Data: Develop and implement structured data/schema markup to enhance search engine results page visibility.
  • Optimize Site Architecture: Analyze and optimize site architecture, internal linking, and URL structures for improved search performance.
  • Optimize On-Page Elements: Enhance meta tags, headings, content, and images for target keywords and search intent.
  • Partner with Content Teams: Collaborate with content teams to develop SEO-friendly copy and landing pages that resonate with target audiences.
  • Build High-Quality Backlinks: Develop link-building strategies to improve domain authority through earned media and high-quality backlinks.
  • Monitor Performance: Track and analyze performance using Google Analytics, Google Search Console, and SEO tools like SEMrush, Ahrefs, and Screaming Frog.
  • Provide Clear Reporting: Deliver actionable insights and recommendations to clients based on data-driven analysis and expert interpretation.

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