Senior Marketing Manager – British

1 month ago

Moore Park, Australia Rugby Australia Full time

Purpose

In 2025, the British & Irish Lions Tour will return to Australia for the first time since 2013. Second only to a Rugby World Cup, the Tour is the most anticipated, demanded and consumed rugby event on the international calendar, and with it comes a hugely exciting opportunity for a senior marketer to lead and drive its success within the Australian market.

Through the development and management of integrated marketing activity, this role will lead the development and implementation of strategic brand and retail marketing campaigns, in strong collaboration with the Lions Tour Organisation, to drive a number of key commercial outcomes including general public ticket sales, hospitality sales, merchandise sales, ancillary event sales and partnership amplification. The purpose of the role will be to collaborate with several stakeholders to drive and create the many interstate marketing initiatives set out to make the tour a success for Rugby Australia.

Key Accountabilities

Campaign Development & Management

  • Lead all marketing communication, budget and outputs with marketing counterparts at the British & Irish Lions on behalf of Rugby Australia
  • Develop in-market brand and retail paid campaign plans for the Tour and respective independent fixtures
  • Manage paid media plans with agency-of-record and/or internal resources including channel recommendations and budget split
    • Work with the internal team to manage the strategic allocation of contra-media to support and amplify paid spend
  • Collaborate with PR & Communications and Content teams to amplify paid activity to deliver strategic multi-channel go-to-market plans across paid, earned and owned media
    • This includes collaborating with commercial, trade and broadcast partners on joint ad-spend and Tour activations and promotions to amplify respective campaign plans
  • Manage and deliver all branded collateral and campaign assets with agency-of-record and/or internal resources including but not limited to campaign extension and ad-hoc requests from the Events & Operations and Partnerships (including Government) teams
  • Support the protection of our brands, their positioning and their assets in-market to ensure consistent, effective and efficient in-market presence

Reporting

  • Lead and manage the development, delivery and reporting of all campaign plans, with a core focus on paid and contra media plans
  • Reconcile all campaign and media budgets
  • Report progress and results to stakeholders such as the executive team, government entities and partners

Supporting

  • Support the development and delivery of key data acquisition strategies through supporting paid campaign activity

Capabilities & Experience

Capabilities

  • Technical knowledge and skills: Has a high level of technical marketing skill and knowledge across marketing strategy development, campaign planning and delivery, budget planning and reconciliation and reporting
  • Results and performance oriented: Focused and capable of guiding others in approaching and accomplishing objectives with an insatiable curiosity for understanding what worked (and what didn't)
  • Agile in decision making: Identifies and seeks to understand issues, problems and opportunities and uses data to test, learn and draw conclusions that underpin decision making
  • Customer focused: Makes the market (customers/fans) and their needs a primary focus of all underpinning decisions and actions
  • Communication: Clearly conveys information and ideas to individuals or groups in a manner that engages, educates and helps retain the message
  • Building partnerships: Strong ability to identify opportunities and take action to build strategic and collaborative relationships between teams, departments and organisations to help achieve core goals

Experience

  • 5+ years of experience in senior marketing or senior agency roles leading and managing integrated marketing campaigns
  • Experience in entertainment or sport is preferable

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