Marketing Manager

3 weeks ago

Moore Park, Australia Black Star Pastry Full time

The world’s most Instagrammed cake wants someone to manage its brand - Black Star Pastry.

This role needs someone who loves food, loves cake and loves marketing. Moreover, this role needs someone who thrives in a dynamic and fast-moving hospitality environment.

Black Star Pastry are the makers of the iconic and insta-famous Strawberry Watermelon Cake. With stores in Sydney and Melbourne, and with a global cult following, we are on a mission to celebrate friendship and sweeten moments shared when people come together over our cakes.

We are looking for a brand custodian to nurture and protect our brand equity, at the same time propel our business forward with innovative campaigns and engaging marketing initiatives.

Pride, mastery, teamwork, authenticity and innovation are at the heart of our business practices and culture, and we are looking for someone who shares these values.

You will play a pivotal role planning, creating, and executing engaging marketing initiatives. Reporting directly to the Chief Marketing Officer, this role will also work closely with our Executive Chef and his team, the General Manager and our Creative Director. This role will lead the execution of our brand strategy, own the annual marketing plan and ensure that all campaigns and brand moments deliver on the business’ objectives.

You are creative, innovative and highly collaborative with exceptional attention to detail. Our brand strength is anchored in the details, so if you’re passionate about the little things and strive for perfection, this role is for you.

With an aim to increase brand and product awareness, this role is accountable for driving consumer conversions (instore and online), generating sales and nurturing and growing our community of Black Star Pastry brand fans alongside the broader marketing team.

You will be an excellent communicator and quickly build meaningful relationships with key stakeholders, and you love to share your successes and that of the team with regular reporting on the results, the brand growth and sentiment, and provide leading insights to learn from.

The key accountabilities:

- Take ownership of Black Star Pastry’s marketing strategy, leading it from end to end, executing with excellence all campaigns and brand moments - be the ultimate brand custodian
- With a passion for storytelling, inject innovation and fun into all that you do, unleashing Black Star Pastry’s brand personality
- Lead the brand ideation and growth initiatives working closely with the Chief Marketing Officer and the Creative Director
- Consistently use analytics to make strategic, data driven decisions and provide recommendations for improvements
- Lead and project manage the production of all marketing collateral
- Lead the internal communication of marketing activities and initiatives to keep all stakeholders informed and up to date
- Identify strategic opportunities for customer acquisition and growth with well-considered executional plans
- Complementing our own marketing campaigns, identify meaningful brand partners and content collaborators to extend our reach and brand affiliation
- Effectively and accurately manage the Black Star Pastry marketing budget, reconciling monthly expenditure against expected activity

**What will make you a star**
- 6+ years’ experience in brand management, achieving marketing manager level
- Track record of building brands and delivering on business objectives through brand strategy and seamless execution
- Have a passion for all things hospitality and food
- Have excellent communication and influencing skills
- Possess an analytical approach to strategy and experience with analytics tools
- Ability to create engaging brand campaigns and collaborations which deliver tangible benefits across the business
- Be a strong, fun storyteller with a passion for the brand, the cakes, and our characters
- Combine creativity, practical nous and marketing prowess to turn ideas into actions and question marks into opportunities
- Have a keen eye for design and zero tolerance for grammatical faux pas
- Have a creative and collaborative mindset and a genuine hunger to push the business (and yourself) forward
- Have excellent stakeholder management and communication skills

**How we’ll sweeten your life. We offer**:

- A delicious rewards and recognition program
- A dynamic and friendly workplace that supports diversity
- Supportive leadership team that invests in you and wants you to succeed
- Strong career pathway opportunities
- In-house training and investment in upskilling
- Respectful, collaborative and supportive culture
- Generous staff discounts

**Final words**

This role is based in Black Star Pastry’s heartland - Sydney. Working hand in glove with the Black Star Pastry operations team, especially our Executive Chef and General Manager, this role reports through to the Chief Marketing Officer of the JKLP Group, and you’ll be part of the Group’s broader marketing team

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