State Sales Manager

1 week ago

Sydney, New South Wales, Australia Worksmith Full time
Worksmith


We are seeking an experienced, innovative and slightly food & drink obsessed Sales Manager who has a passion for building relationships in the hospitality sector and selling a purpose driven product.


Since 2017, Worksmith has evolved from Australia's first dedicated hospitality co-working space into one of Australia's fastest growing beverage portfolio companies, with a particular focus on the ready-to-serve cocktail market.


Worksmith prides itself on being a mission led company that uses revenue to further develop the food, beverage and hospitality industries and connect the people within.

We value collaboration as a cornerstone of our beliefs, and we use it to develop strong relationships within our community.


As a company we reinforce our mission to "grow, hospitality, together" by providing our industry with solution-focussed products and market leading support that genuinely contributes to the growth and success of our customers' businesses.

Our business model currently focuses on three key areas to achieve our mission:
Beverage Production & Supply

Whitelabel Cocktails:
High-quality classic style batched cocktails

Home Grown Cocktails:
Spritz / Low and 0% ABV batched cocktails using Australian spirit producers

Stella Coffee:
Sustainability sourced coffee products incl. Espresso Martini, wholesale and retail roasted coffee

Bar Training

We have a highly experienced team who provide in-venue and online training resources empowering customers to serve high quality cocktails with little-to-no experience

Community Support


We operate an industry focused coworking facility, host monthly industry networking events, curate and deliver the annual Melbourne Cocktail Festival and distribute an informative Monthly Industry Newsletter & Jobs board to over 8,000 subscribers.

Key Objectives

  • Responsible for the strategy, management and execution of Worksmith cocktails across onpremise and offpremise channels.
  • Meet and exceed sales targets as set out by the wider Worksmith team
  • Develop, implement and execute sales strategies in on and offpremise environments
  • Develop and nurture relationships with venue operators, retailers and event organisers to ensure ongoing growth of the brand
  • Create and maintain analytics reporting across all sales channels
  • Work closely with the logistics and dispatch team to ensure timely delivery of the Worksmith products
  • Work alongside the Brand Manager to execute sales from activations, events and tastings
  • Lead key partnership formations with:

Key venues:

  • Pub & Restaurant Groups
  • Event & Function Spaces
  • Hotels, Cruise Ships & Resorts

Key retailers:

  • Coles
  • Dan Murphy's & BWS
  • IGA
  • Blackhearts & Sparrows
Daily and Monthly Responsibilities

  • Sales
  • Create strategies to meet and exceed sales targets
  • Implement, manage & report on sales (using Hubspot)
  • Work alongside the Worksmith team to reach a wide range of venues and retailers
  • Account Management
  • Manage and nurture current Worksmith accounts to ensure ongoing repurchasing of product and engagement from consumers
  • Strategise with the Head of Marketing to develop innovative ways of growth in existing venues
  • Implement and execute training programs in venues to assist with further sales
  • Team Management
  • Hire and onboard new salespeople as Worksmith expands
  • Manage the sales team members, their sales targets and strategies to achieve them
  • Distribution & Production
  • Liaise with production and logistics team to ensure stock control is maintained and product is shipped in a timely manner
  • Seek new channels to sell to that are outside the core on/offpremise environments
  • Manage all third party distributors in each state, including ALM & Paramount
Skills and Qualifications

  • Indepth experience in a similar role (ideally 3 years)
  • Ability to create and execute strategies to meet and exceed the sales targets
  • Ability to manage sales funnels using CRM systems (such as HubSpot)
  • Able to manage a team of salespeople, including ongoing reporting
  • Proven experience in the food and beverage industry with an existing network
Bonuses

  • A genuine passion for the hospitality industry and it's sister industries
  • A history in frontline hospitality positions
  • A deep understanding of beverage production

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