Senior CRM Manager

1 week ago

Sydney, New South Wales, Australia Zip Full time
Drive business growth and lifelong brand advocates through various marketing and lifecycle initiatives Partner with the multitude of stakeholders to create valuable experiences for our users Work flexibly from our beautiful Sydney office

Start your adventure with Zip

You will help ideate, develop and implement a range of marketing and lifecycle initiatives across email, in-app, push, and SMS to drive business growth and lifelong brand advocates.

Senior CRM Manager will drive the development and campaigns execution including development of contact strategy, audience segmentation, analytics, reporting, testing and content/campaign programming. You will partner with a wide range of stakeholders across the business to build and implement one-off campaigns as well as always-on and lifecycle strategies. You will build out these capabilities with a focus on driving profitable user growth and creating valuable experiences through every communication touchpoint across our CRM program.

Interesting problems you'll get to solve

CRM strategy and delivery: creation, planning, scheduling, executing, testing and optimization of CRM campaigns in our CRM Platforms (Braze and Pardot) Launch lifecycle campaigns from discovery and solution design through to analysis and ongoing optimisation, consulting with and advising key stakeholders on best practices Ensure all CRM messages and touchpoints are on-brand, and manage the creative workflow for CRM-initiated campaigns Proactively identify areas of opportunity and address gaps in CRM experiences or negative indicators (such as increasing unsubscribe rates or reduced click through volumes) and lead initiatives to solve for these Proactively analyse campaign results and determine actionable next steps for optimising results and enhancing the user journey and ensure these are implemented in future campaign iterations Broadcast campaign results and synthesize key takeaways for leadership team Design, deploy and manage A/B and multivariate tests to drive the most effective ROI and incremental uplift throughout the entire funnel and leverage insights for future optimisations Hyper-segment and target customers with relevant messages to ensure a positive experience for users engaging with Zip and our merchant partners Work closely with our Marketing Technology team to request, test and implement new user events, attributes and platform features to help further enhance our CRM program Provide support to CRM Managers and Specialists within the CRM Operations team to ensure requests are trafficked and follow established processes and SLAs to further enhance team output and deliver results

What you'll bring to the team

5-8+ years of CRM operations and marketing experience including email marketing, push, SMS messaging, segmentation and trigger/lifecycle campaigns Experience with Braze preferred (or similar, e.g, Adobe Campaign or Salesforce Marketing Cloud) Ability to think high-level and craft long-term strategies, but also get your hands dirty and execute campaigns on a day-to-day basis Deep understanding of customer segmentation and targeting to optimize return on all communication types Demonstrated experience working within a test and learn environment; solid understanding of how to design and implement A/B and multivariate testing frameworks, report on results, optimise and iterate Experience working with Martech functions to craft and rigorously test new data points for CRM use Understanding of and previous experience using complex liquid logic/dynamic content to personalise CRM communications Previous experience in Fin-tech and/or App-based company preferred

What you'll get in return

As we write this next exciting chapter in our story, we will continue to move at pace and embrace change. For you, this might mean opportunities to learn new skills with hands-on experience, broader responsibilities, or the buzz of seeing your work impact customers faster.

Zip is a place where you'll get out exactly what you put in. When you join the team, we'll do our best to make sure you can be yourself and surround yourself with smart, friendly colleagues and leaders who have your back, so that you can make the big things happen.

Zipsters tell us these are just some of the best things about working here. You'll also receive:

25 days paid leave annually, including birthday leave and quarterly wellbeing days 16 weeks paid parental leave for primary carers, and 4 weeks for supporting carers Family support policies including miscarriage bereavement leave and domestic violence leave Mental health and wellness initiatives, including $299 annual wellbeing allowance, free access for you and family members to our EAP service Sonder, discounted private health insurance, and great rates on fitness sessions through ClassPass 2 days paid volunteering leave per year Fee-free Zip products, and discounts with Zip merchant partners (AU) Team social events, epic offices, free breakfast daily, and weekly free lunches (Sydney and Melbourne)

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we're committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centred products that bring customers and merchants together.

Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

We're proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.

We are a proud 2024 Circle Back initiative employer and will respond to every applicant.

  • Senior Crm Manager

    2 weeks ago

    Sydney, New South Wales, Australia Zip Pay Full time

    Drive business growth and lifelong brand advocates through various marketing and lifecycle initiatives Partner with the multitude of stakeholders to create valuable experiences for our users Work flexibly from our beautiful Sydney office Start your adventure with Zip You will help ideate, develop and implement a range of marketing and lifecycle initiatives...

  • Account Manager/sales Associate

    1 week ago

    Sydney, New South Wales, Australia CRM Strategy Full time

    At CRM Strategy, we're on a mission to become Australia's premier, independent CRM/CX consultants, using best in class technology solutions to solve complex business challenges.To support strong recent growth, we have a newly created role for a pro-active and motivated customer focused individual to join the CRM Strategy team as an Account Manager/Sales...

  • CRM Manager

    1 week ago

    Sydney, New South Wales, Australia eFinancialCareers Ltd. Full time

    CRM Manager ClearScore Technology Limited Sydney, Australia CRM Manager ClearScore Technology Limited Sydney, Australia Posted 7 days ago Permanent Competitive CRM Manager We're seeking an ambitious CRM Manager who is passionate about helping people across Australia and New Zealand improve their finances. ClearScore has one of Australia's largest fintech...

  • CRM Manager

    1 week ago

    Sydney, New South Wales, Australia Stan Entertainment Pty Full time

    Stan is an industry-leading streaming service used by millions of customers throughout Australia across some of the world's leading global consumer electronics brands including Samsung, LG, Sony and Microsoft.There's an exciting new opportunity for an experienced customer-centric, insights-led creative CRM Managerto join the growing Marketing team at Stan on...

  • CRM Manager

    1 week ago

    Sydney, New South Wales, Australia Splend Full time

    About UsSplend provides people from all walks of life the freedom to earn an income through flexible, all-inclusive car subscriptions. Our unique products offer rental or rent-to-buy options for rideshare and delivery drivers who work with platforms such as Uber, AmazonFlex and more. Essentially, we empower people to take charge of their own career and...

  • CRM Manager

    2 weeks ago

    Sydney, New South Wales, Australia King Living Full time

    An opportunity to lead, drive and execute the CRM strategy. Established innovative Australian brand with huge growth potential. Collaborative & inclusive working environment based in our Support OfficeSince 1977,King Living has pioneered quality Australian design, continually pushing the boundaries of what furniture can achieve. Designed to adapt to our...

  • Designer

    1 week ago

    Sydney, New South Wales, Australia CRM Strategy Full time

    Our mission is to become Australia's premiere independent CRM/CX consultant, using best-in-class technology to solve complex business challenges. We've been the CRM space for over 26 years and are expanding our business to encompass new technology solutions to grow our capacity to serve a broader range of clients and provide them with deeply integrated...

  • CRM Manager

    1 week ago

    Sydney, New South Wales, Australia NSW Government -Department of Customer Service Full time

    Customer Relationship Marketing (CRM) Manager, Temporary role for 12 months, Sydney locationAre you a CRM Manager looking for an exciting opportunity working on some of the most important programs and campaigns in NSW?We're looking for a dedicated, dynamic, passionate and agile leader to guide a team of highly skilled CRM specialists.The Customer Marketing...

  • Dynamics Crm Developer

    2 weeks ago

    Sydney, New South Wales, Australia Minutes To Seconds Full time

    Sydney, Australia | Posted on 06/06/2024 At Minutes to Seconds, we match people having great skills with tailor-fitted jobs to achieve well-deserved success.We know how to match people to the right job roles to create that perfect fit.This changes the dynamics of business success and catalyzes the growth of individuals.Our aim is to provide both our...

  • Marketing Coordinator

    2 weeks ago

    Sydney, New South Wales, Australia CRM Strategy Full time

    Our mission is to become Australia's premiere independent CRM/CX consultant, using best-in-class technology to solve complex business challenges. We've been the CRM space for over 26 years and are expanding our business to encompass new technology solutions to grow our capacity to serve a broader range of clients and provide them with deeply integrated...

  • CRM Manager

    1 week ago

    Sydney, New South Wales, Australia Mable Full time

    We're powered by purposeMable is an online platform connecting Australians looking for disability and aged care support to independent support workers. Since 2014, we've been helping our community live their kind of independence, and today we're one of Australia's largest and fastest growing healthtech platforms.We have been recognised in AFR's Fast 100...

  • Lifecycle CRM Manager

    2 weeks ago

    Sydney, New South Wales, Australia Compare Club Full time

    Key leadership role, lucrative base salary Vibrant & inclusive culture where achievement is valued & celebrated Work for an innovative and secure organisation with big growth plansThe Lifecycle CRM Manager is a strategic and data-driven marketing professional responsible for developing and executing multi-channel marketing programs that drive internal...

  • Lifecycle CRM Manager

    1 week ago

    Sydney, New South Wales, Australia Compare Club Full time

    Key leadership role, lucrative base salary, flexible working Vibrant & inclusive culture where achievement is valued & celebrated Work for an innovative and secure organisation with big growth plansCompare Club, we created a fun, energetic, engaging environment where we recognise & invest in the talent we have onboard.TheLifecycle CRM Manager is a strategic...

  • CRM (Salesforce) Analyst

    2 weeks ago

    Sydney, New South Wales, Australia PlusPeople Full time

    5 years digital transformation underway. High ongoing investment into projects. Multiple career pathways into senior roles.Here's an opportunity to join a stable and profitable financial services organisation with a large digital transformation underway using Salesforce at the heart of its customer data.You can benefit from career progression as many...

  • CRM Manager

    1 week ago

    Sydney, New South Wales, Australia Onset Full time

    Exquisite. Timeless. An Iconic Pursuit.With an illustrious legacy spanning over four decades, this esteemed luxury retail furniture brand is currently embracing the digital era, envisioning a mesmerising customer journey that befits its lofty statureImmerse yourself in the unparalleled allure of this unique brand, embarking on an extraordinary global...

  • CRM Specialist

    2 weeks ago

    Sydney, New South Wales, Australia hatch Full time

    This is a role for a CRM Specialist at Koala based in Sydney, Australia.KoalaRole Seniority - A position for a candidate with solid knowledge and skills to contribute to the role and team, typically with 2-5 years of experience.Insights Into The CRM Specialist Role At KoalaThis dynamic role requires a proactive attitude to support various Koala teams in...

  • CRM Operations Manager

    1 week ago

    Sydney, New South Wales, Australia Ashurst LLP Full time

    The Opportunity:We have an opportunity for an experienced Business Development (BD) professional to join our Client, Markets & Growth (CMG) team in either Sydney, Brisbane, Melbourne or Perth on an initial 12 month FTC basis.To deliver on Ashurst's 2027 strategy ambition, we are investing in re-defining our approach to business development, both within the...

  • CRM & Insights Manager

    2 weeks ago

    Sydney, New South Wales, Australia Merck Group Full time

    Work Your Magic with us Ready to explore, break barriers, and discover more? We know you've got big plans – so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of...

  • CRM Analyst

    1 week ago

    Sydney, New South Wales, Australia Randstad Australia Full time

    Your new companyAre you passionate about redefining modern luxury through exceptional innovation? This renowned global brand are dedicated to crafting extraordinary experiences that leave a lasting impression. Your new company believes in the power of diversity and inclusion to drive innovation and excellence. They are committed to creating a workplace where...

  • CRM Analyst

    1 month ago

    Sydney, New South Wales, Australia Randstad Australia Full time

    Your new companyAre you passionate about redefining modern luxury through exceptional innovation? This renowned global brand are dedicated to crafting extraordinary experiences that leave a lasting impression. Your new company believes in the power of diversity and inclusion to drive innovation and excellence. They are committed to creating a workplace where...