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Digital Marketing Specialist

3 months ago

Cremorne, Victoria, Australia AGL Energy Full time

Join the change. Together, we'll make history.

As we keep the lights on for over four million customers and move towards a more sustainable way of life, it's an exciting time to be at AGL. We're re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as you work alongside Australia's best and brightest minds. You'll grow and learn in a collaborative, safe and supportive environment and play your part in changing the course of tomorrow.
Everyone at AGL is an important part of building a better energy future and we want you to join in.

Digital Marketing Specialist - Connectnow

About the Role:

Digital transformation and marketing automation are top priorities at connectnow, and we are seeking a Digital Marketing Specialist to join our growing team. If you are passionate about digital marketing and have a proven track record of executing effective campaigns across Paid Search and Social, this role is for you.

As the Digital Marketing Specialist, you will drive the performance of connectnow's digital marketing channels. You will develop, implement, and optimise paid advertising campaigns, primarily focusing on Google Ads.

You will clearly communicate the role and performance of digital marketing to senior stakeholders, ensuring alignment with the overall business vision. Additionally, you will work closely with the external media agency to manage and deliver all digital campaigns according to specifications and business requirements.

What you'll be doing:

  • Strategic Campaign Management: Develop and execute paid advertising campaigns on Google Ads and other platforms, including ad creation, optimisation, and target setting to achieve objectives.
  • Budget and Performance Optimisation: Efficiently allocate and manage budgets, using bidding strategies, forecasting, and adjusting spends based on performance and market changes.
  • Analytics and Reporting: Utilise analytics tools to measure performance metrics, track competitor trends, and provide detailed reports with actionable insights for optimising campaigns.
  • Audience Targeting and User Experience: Enhance campaign effectiveness through audience segmentation and remarketing strategies, and recommend website and landing page optimisations to improve conversion rates.
  • Prepare detailed reports for internal stakeholders and clients, illustrating campaign results including click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS) and offering strategic advice based on data.
  • Continuous Improvement and Best Practices: Implement A/B testing to refine ad elements, stay updated with industry developments, and apply best practices for continuous performance improvement.

About you:

  • You will be responsible for the strategy, planning and execution mainly across Google Ads, experience with a variety of performance channels such as Facebook and LinkedIn would be highly valued.
  • Experience in aligning company strategy with budgets, performance history and marketing objectives.
  • Strong understanding of digital & social marketing channels, SEO, SEM, and paid media.
  • Proficiency in analytics tools such as Google Analytics, or similar and data-driven mindset with a focus on performance metrics and ROI.
  • Excellent communication skills, collaborating with a range of stakeholders, reporting and strategic analysis.
  • Strong stakeholder management skills, with the ability to clearly articulate digital marketing vision and outcomes up to senior stakeholders.

At AGL, we offer a wide range of benefits including:

  • Flexible working options including hybrid work.
  • Discounts on energy, telcos and solar plans.
  • Participate in Energise - our reward & recognition program.
  • Novated leasing and Electric Vehicle subscriptions.

*Benefits may change over time and vary based on role type and location.

We'd love to see your application, submitted by this date: Friday 21st of June 2024.

Inclusion at AGL

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.
We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit:

AGL is a Circle Back Initiative employer - we commit to respond to every applicant.

Location:

Docklands VIC 3008

Job Family Group:

Marketing