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Digital Marketing Strategist

2 months ago

Cremorne, Victoria, Australia BuildPass Full time
{"About the Role": "

As a Performance Marketing Specialist at Build Pass, you will be responsible for driving sales growth through high-quality, sustainable leads generated by performance-based campaigns.

This is a strategic and hands-on role that requires an analytically-minded marketer who can conceptualize new strategies to optimize campaign performance.

You will work closely with the sales team to ensure all campaigns are optimized to reach the desired customer, and will have the autonomy to own your performance channel.

", "Key Responsibilities": "
  • Develop, implement, optimize, and manage all paid media channels, including Google Ads, Meta Ads, and LinkedIn Ads.
  • Manage paid media budget and channel split to drive revenue targets while maintaining target ROAS and CAC.
  • Communicate accurate and timely monthly reports on the performance of paid channels to the wider marketing, sales, and executive teams.
  • Work alongside the Marketing Manager and agency team to optimize the website user experience and search engine performance, including tracking, link building, and content creation.
", "Requirements": "
  • 3+ years of experience creating, optimizing, and managing digital campaigns.
  • In-depth knowledge of current digital marketing trends and technologies.
  • Mandatory in-platform experience with Meta and Google.
  • Highly analytical with a focus on key metrics and ROI from digital marketing.
  • Ability to convert insights into clear, actionable reports.
  • Forecast and manage the performance marketing budget, ensuring appropriate allocation between channels.
  • Advanced in Google Analytics and other campaign management tools.
", "About You": "

We're looking for a talented and motivated individual who is passionate about digital marketing and has a strong understanding of current trends and technologies.

If you're excited to join a burgeoning brand where your impact will be heard and felt, then we want to hear from you.

", "Company Culture": "

We're a young brand that is passionate about creating new content and empowering our team members to thrive.

We model this in our hiring process for our partners like Build Pass.

", "Equal Opportunities": "

We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors.

To put it simply, Hatch is for everyone.

", "Next Steps": "

Applying here is the first step in the hiring process for this role at Build Pass.

We'll match you to other roles that suit your profile if you don't think you're a perfect fit.

", "Disclaimer": "

We're here to help you thrive, but you will be given the autonomy you need to thrive.

", "Contact Information": "

Please do not contact us with unsolicited business proposals or ideas.

", "Hatch": "

Hatch exists to level the playing field for people as they discover a career that's right for them.

", "Build Pass": "

We're a leading company in AU right now, building something amazing with an amazing team.

", "Job Type": "

This is a full-time position.

", "Location": "

This role is based in AU.

", "Language": "

We're a global company with a diverse team.

", "Language Code": "en"}