Marketing Manager

2 weeks ago

Adelaide Region SA, Australia Scentre Group Full time

Our Story


Scentre Group is the owner and operator of 42 Westfield living destinations in Australia and New Zealand; partnering with the world's leading retail and luxury brands to create a unique shopping and leisure experience for our customers.

A career with us fosters the chance to be part of a company that is transforming the digital and physical retail space.

Our Purpose is creating extraordinary places, connecting, and enriching communities. Our Plan is to create the places more people choose to come, more often for longer. Our Ambition is to grow by becoming essential to people and communities and the businesses that interact with them.

Westfield Southland is one of Melbourne's premier shopping destinations, home to some of the world's leading retail brands. Westfield Southland has clothing, homewares, fresh food, electronics, sports gear, health and beauty products, you'll also find Village Cinemas, for the latest in big-screen entertainment, as well as a fine selection of formal and casual dining options.

Your opportunity


Reporting into the Regional Marketing Manager your role as the
Marketing Manager - Westfield Southland (20-month fixed term contract) is to inspire and deliver exceptional customer experiences every day by engaging and connecting with customers and the community, assisting the Centre Marketing team to execute best-in-class activations and campaigns, partnering with retailers, and using insights to influence key asset decisions.


With a focus on event management, end-to-end campaign delivery, strategy and relationship management, this role is ideal for a forward thinker with a passion for what they do.


This role is a full time 20-month fixed term contract based at Westfield Southland.
Day to day, your main responsibilities will include

  • Develop the Centre's Marketing Plan and oversee flawless execution of key marketing campaigns (including coordination of all stakeholders)
  • Coach, lead and develop a small team of 2 Marketing Executives and 1 Marketing Assistant
  • Manage the centre marketing budget
  • Lead centre communications/content plan across owned, earnt and bought channels
  • Deliver an annual centre events program
  • Lead and practice everyday innovation and thought leadership, identifying process improvement opportunities
  • Assisting retailer engagement through driving regular communication and gaining support via participation in promotional activities
  • Lead data analysis and customer behaviour insights for the centre
  • Become a key asset team member who helps shape the future direction of our living destination
  • Supporting PR opportunities, especially via local media relationships
  • Working effectively with agencies and external suppliers to deliver quality creative assets and services on time and on budget
  • Collaborate with internal teams to deliver activations and campaigns
  • Actively engaging and responding to new initiatives and looking for ways to make them work.

What will set you apart from the rest?
You will be a confident and passionate, self-motivated individual who enjoys working in a high performing culture.

We are also looking for:

  • Tertiary qualifications in Marketing/Business discipline
  • Hands on Retail Marketing management experience and experience leading small teams
  • Skills communication, brand management, event management, customer experience/guest services, digital and social, media and PR, research and analysis, negotiating
  • Understanding consumer behaviour
  • Attention to detail and excellence in execution
  • Cando attitude, enthusiasm and integrity
  • Ability to adapt to a 7 day a week dynamic environment
  • Someone with a passion for the retail sector
Our diverse and inclusive workforce is not only something we're proud of, but something we're committed to.

We encourage and support our people to bring their 'whole selves' to work every day because we believe our differences contribute to our success and ensures a workforce that reflects the customers we serve, in the communities in which we operate.


This commitment is backed by executive and employee-led working groups including LGBTI, gender equity, mental health & wellbeing, working flexibility and disability alongside other initiatives.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

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