Digital Marketing Manager
2 weeks ago
Classification: Executive Level 1
- Location: Adelaide - SA, Brisbane - QLD, Canberra - ACT, Melbourne - VIC, Sydney - NSW
- Salary: $105,366 - $118,522
**THE ROLE**:
We’re seeking an experienced and creative person to help evolve and manage Austrade’s social media presence across a range of channels, and to contribute more broadly to our digital marketing ecosystem.
The Digital Marketing Manager has responsibility across these key areas:
- Leading the digital marketing and social media team to design and implement the organisation’s social media strategy, including measurement, reporting, and continual improvement.
- Maintaining the overarching social media policy and account governance.
- Support social media practitioners of official Austrade accounts both on and offshore.
- Building and managing relationships with, and providing expert guidance to, internal teams who manage integrated digital marketing campaigns through paid, owned and shared platforms including the Austrade website, eDM/digital campaigns, social and content platforms as well as SEO and SEM.
**Duties include**:
- Manage Austrade’s corporate social media marketing activity to meet engagement metrics and other KPIs.
- Engage with Austrade social media practitioners across a range of social channels in Australia and overseas, sharing best practice and advice to support and uplift corporate performance goals.
- Proactively glean insights from social media data and share this with the wider Austrade team to improve customer experience and the effectiveness of our digital marketing efforts.
- Proactively monitor global industry trends and best practice and look for ways to continuously improve social media and digital practices.
- Drive a high-performance culture fuelled by data driven insights and creativity.
- Manage a small team including a social media specialist and a digital marketing specialist.
**CLOSING DATE**:
Applications close at
**_11:30PM, Sunday, 29 _**
**_January_**
**_ 2023(AEST / AEDT) _**
**ELIGIBILITY**:
**.
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