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Marketing Automation Manager

3 months ago

Richmond, Australia REA Group Full time

Marketing Automation Manager

Provide best practice guidance to Lifecycle marketing teams Experience Hybrid working arrangements in a flexible environment Permanent opportunity

We're REA

REA Group ( is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Marketing Automation Manager sits within the Marketing Automation and Enablement team – which is a part of the broader Audience & Marketing team.

The purpose of the Audience & Marketing team is to drive audience awareness, engagement and conversion. We help the organisation achieve its purpose of 'changing the way the world experiences property' by acquiring new consumers, retaining current customers and consumers, and by being involved in property conversations.

Our measurable goals are acquisition, retention and reputation management - we achieve these through our use of content, brand, personalisation, email, in-app messaging, push, social and communications.

The Marketing Automation and Enablement team is focused on creating the capability to enable best practice personalisation of experiences for consumers and customers enterprise-wide, through the development of people, processes and martech.

We operate as a Centre of Excellence, providing operational and technical best-practice guidance and assistance to marketing teams and other group brands using martech platforms like Braze, HubSpot, SFMC or others, as required by the business.

What the role is all about

The Marketing Automation Manager supports REA's success in the following ways:

Campaign management and builds:

Define and refine business requirements for more complex campaign and personalisation use cases Working with Campaign Managers, Specialists and the Audience & Personalisation team to define new data or integration requirements Build and development of sophisticated and personalised marketing campaigns and programs across Email, Push, In-app message and Web channels within Braze (our omni-channel platform) Support the development and optimisation of our experimentation framework and implementation of experimentation best practices Support with enabling business reporting solutions Development of thorough QA test plans and effective bug/issue resolution

Skills & training:

Work with team leads to provide capability and technical training for Lifecycle Engagement team members Support with onboarding new team members and provide ongoing technical campaign support to Campaign Managers and Specialists across the group Sharing marketing automation learnings, new developments and efficiencies across the business by sharing knowledge with key stakeholders and presenting in REA guilds/forums Identify, optimise and develop efficiencies in operational ways of working Support cross-functional marketing automation initiatives or best practice share sessions

Platform management:

Consult and work closely with team leads, product and tech stakeholders on ensuring we implement marketing and automation/Braze best practices Manage and maintain audience segmentation frameworks, audience and segment creation Assist with platform new feature implementation and roll out/team adoption plansMaintain thorough documentation practices – owning and optimising core git repos to ensure technical and campaign documentation is discoverable/accessible for key stakeholders. Monitoring channel health and message volumes

Who we're looking for

Great attention to detail and technically strong in all aspects of marketing automation, data integration, campaign creation and production. Has extensive experience building out sophisticated dynamic content and personalisation logic in email campaigns, programs or cross-channel journeys. Experienced and confident in Braze (or another omni-channel platform) where you have been the go-to for anything technical. Has extensive experience using various programming/templating languages such as HTML, CSS, JavaScript, Liquid etc Perseverance in solving problems, good at thinking on your feet and would happily troubleshoot HTML, campaign or data issues Someone who is confident managing multiple priorities and effective at communicating out to stakeholders to manage expectations. Forward thinking mindset – always thinking of the bigger picture and factoring in how decisions made today will impact longer term ways of working. Willing to question or challenge when you can see a better way of doing things Always looking to continuously improve Has a desire and willingness to help others - will happily share any knowledge and learnings within the marketing team and cross-functionally. Passionate about all things martech; a willingness to learn and embrace new challenges. Work productively in a fast paced and agile environment Wants to work in a super engaged team that is committed to doing great work, without taking themselves too seriously

The REA experience

The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development – both professionally and personally. Your experience with us is something we take seriously.

We offer:

A hybrid and flexible approach to working - Flexible parental leave offering for primary and secondary carers Programs to support mental, emotional, financial and physical health & wellbeing Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity. Hack Days so you can bring your big ideas to life Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion