Marketing and Data Analysis Manager

2 months ago

Richmond, Australia Shaw Full time

Job Title

Marketing and Data Analysis Manager for Shaw Contract Group Australia

Position Overview

At Shaw Contract Group Australia, we are committed to creating products and solutions that positively impact people and the planet. As a Marketing and Data Analysis Manager, you will play a crucial role in using data analysis to drive marketing strategies and grow the COREtec brand revenues in Australia and New Zealand.

Key Responsibilities

  1. Develop and execute strategic plans for sales and marketing initiatives using data analysis to drive business growth and increase profits.

  2. Analyze sales data to gain insights into sales performance, trends, and patterns, and use this information to inform marketing strategies.

  3. Establish communication channels and maintain relationships with key accounts to understand marketing needs and create strategic marketing plans.

  4. Track new trends, recommend products and services, propose and develop new strategic partnerships to drive business growth.

  5. Develop sales and marketing dashboards and analytical tools to support data-driven decision making.

  6. Collect and analyze sales data from various sources, including CRM systems and marketing automation platforms, and develop data models to support sales analysis.

  7. Use knowledge of the latest AI and data synthesis techniques to generate marketing insights and drive business growth.

  8. Make and give presentations to Architects, Designers, and Flooring Distributors, and develop marketing campaigns that meet the needs of these specific audiences.

  9. Present marketing opportunities to the business and help to develop marketing strategies that drive business growth.

  10. Setup and execute marketing strategy tailored to the preferences and trends of the Australian and New Zealand markets.

  11. Liaise with European COREtec brand leaders and product development teams to communicate Australian needs and drive business growth.

  12. Evaluate market response to refine sales and marketing strategy to increase brand awareness and drive business growth.

  13. Develop and strengthen internal and external relationships that will lead to increased market share and drive business growth.

Requirements

  1. A college or University diploma or equivalent is required.

  2. Bachelor's degree in a Business, Data Analytics, Engineering, or Marketing discipline.

  3. 2+ years of marketing experience with a focus on sales data analysis.

  4. Strong modelling techniques and analytical skills with demonstrated ability to find solutions without specific step-by-step instructions.

  5. Knowledge of resilient flooring including: LVT, WPC, SPC required; COREtec experience preferred.

  6. Experience managing corporate partners and design firm relationships.

  7. Ability to travel to Europe and New Zealand.

  8. Domestic overnight travel up to 60%.

  9. International overnight travel up to 10%.

  10. Ability to speak Dutch preferred.

  11. Ability to work independently with minimal supervision.

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