Trade Marketing Executive

1 week ago

Sydney, New South Wales, Australia Lion Pty Ltd Full time
11 Mar 2024- Sydney, NSW, AUHere at Lion, we're going through an exciting period of change.

We're transforming our approach to Innovation within our business, pivoting how we communicate and engage with our consumers, and building a best-practice marketing function and a high-growth culture We have a vision - it's bold and unique and we need talented people to bring it to life.

In July 2023, we created a stand-alone spirits division,
_Four Corners Global Spirits,_ which combines Australia's best gin business Four Pillars Gin, and Australia's leading importer, marketer, and distributor of premium spirits - Vanguard Luxury Brands

We are currently on the lookout for a talented
Trade Marketing Executive to join our Spirits Marketing Team in Sydney on a
_12 -month Fixed Term Full Time contract_

A day in life


Working in a large trade marketing team of 5 and reporting to our Trade Marketing Leader, our collective purpose is to develop & deliver brilliant drinks initiatives that influence shoppers and drinkers whilst establishing strong partnerships with our customers.

You will look after well-known brands such as White Claw, Aether Vodka and our light spirits, your key responsibilities will be but are not limited to:

  • Develop and deliver exciting, impactful, insight-led trade marketing and shopper marketing campaigns across the Four Corners Spirits portfolio in both on-premise & retail environments.
  • Collaborate with brand and sales teams to develop and implement activity that is in line with brand plans, ATL media plans and customer/channel strategies with clearly defined KPIs to measure against.
  • Develop briefs and collaborate with external agencies and suppliers to deliver bestinclass trade and shopper marketing activities within budget and on time.
  • Communicate effectively and efficiently to coordinate activity across a diverse range of customers and markets whilst ensuring that the brand principles are upheld at all times
  • Conduct postcampaign evaluations to ensure Four Corners Spirits are striving to deliver continual improvement in efficiencies and ROI.
  • Plan, prepare and support with the delivery of presentations required to sell in quarterly activity for field execution.
  • Support Trade Marketing Leader with campaign budget management, calendar management, planning and execution.
  • Continuously developing and identifying process improvement opportunities

What you will need from day one

  • Excellent communication skills and ability to interact with stakeholders at all levels of the organisation.
  • At least 2 years of trade marketing experience ideally in on and offpremise environments.
  • A positive and proactive mindset that embraces a collaborative culture of learning and knowledge sharing.
  • Experience working in hospitality, or a strong knowledge of the drinks industry will be highly regarded.
  • Excellent project & time management skills and the ability to meet multiple deadlines.

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