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Marketing Manager, Broker

3 months ago

Sydney, New South Wales, Australia eFinancialCareers Ltd. Full time

Job Description

12 Month Fixed Term Contract

If you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking.

For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 170 years.

If we do our job well, we genuinely add to the prosperity of our country and its people.

How you'll make an impact

The Marketing function in AMP Australia is critical in understanding our customers, their needs, and aspirations. This function is responsible for developing compelling solutions, offers and experiences for our customers. This team is accountable for all marketing components in the go-to-market process, ensuring that it meets the needs of the organisation, our customers and our advisers.

The purpose of this role is to support the delivery of the marketing strategy and activity for Mortgage Brokers, driving awareness, consideration and acquisition activities. This will be achieved by designing, executing, and optimising multi-channel digital and direct marketing campaigns to drive awareness and consideration across broker GTM channels. The role will span but is not limited to traditional and digital marketing and events.

You'll make an impact by:

  • As the main marketing lead for the transformation project of our digitised end-to-end home loan application, you will be responsible for ensuring all marketing requirements for the project are delivered on time and within budget.
  • Support the Business Finance Loan Product Acquisition Strategy by identifying and building core target acquisition volumes across Mortgage Brokers and adviser customers. Collaborate closely with distribution teams to align on targets and activities.
  • Manage the broker hub website, ensuring its design, maintenance, and upliftment. This includes enhancing its functionality, user-friendliness, and aesthetic appeal to boost our online presence and broker engagement.
  • Lead the end-to-end development and execution of marketing campaigns and activities across paid, owned, and earned channels for both projects. This includes stakeholder alignment, campaign briefing, project planning, media planning and buying, creative & production, and content development,
  • Utilize your digital and direct marketing expertise to develop the GTM strategy, ensuring seamless implementation in collaboration with the broader Marketing function and Bank stakeholder group.
  • Ensure all marketing activity is within agreed budgets, time frames, and meets legal and regulatory compliance.
  • Develop and implement communication plans aligned to these two main projects to create awareness and consideration for brokers.
  • Apply an analytical approach to identifying, quantifying, and prioritising opportunities that deliver to agreed objectives.
  • Build effective partnerships with key Bank stakeholders to align our marketing strategy with their growth strategy and gain a strong understanding of our key audience cohorts.
  • Lead the timely and accurate tracking, analysis, reporting, and optimisation of marketing performance for your streams of work. This includes conducting Post Implementation Reviews (PIRs), ensuring learnings and insights are incorporated into future campaigns and activities, and providing regular performance updates to the business to demonstrate the achievement of business targets.
What you will bring to the team
  • Experience in Marketing, communications or related disciplines
  • Strong understanding of the financial services industry. Ideally knowledge of the B2B sector or mortgage broking industry.
  • Proven marketing project management skills, with the ability to prioritize and meet deadlines whilst juggling multiple tasks.
  • A strong technical understanding of direct and digital marketing strategy, CX, channels and platforms, including email, social media, search and display advertising.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams and ability to create key audience cohort communications
  • Strong analytical skills and the ability to use data to drive decision-making.
  • Strong communication and stakeholder engagement skills. Your ability to develop, maintain and grow relationships will be key to your success.
  • A passion for staying up to date on the latest marketing trends and emerging technologies.
  • Be a strategic thinker, proactive, accountable, and details-oriented, take initiative in a fast-paced business environment
  • Proven experience defining, implementing, and optimising marketing strategies across channels, preferably with experience in the Banking sector.
You'll thrive here if...

If you can adapt from BAU to the ambiguous with ease, you'll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you'll be expected to jump in and deliver across a variety of areas. Meaning, you'll be closer to the action and executive decisions that influence where we go next.

If you're someone that can hold their own, you'll find AMP quite liberating.

Why we think you'll love working at AMP

Doing what we've always done is not an option, so your clever ideas will get airtime here. You'll be encouraged to speak up and try new things. If they don't work, we move on - better for it.

We know there's no one way of doing things. So, you won't have to sacrifice who you are or how you work to fit in here. We're inclusive and flexible in many of the ways you'd expect. And in some of the ways you wouldn't. As long as your health and wellbeing come first - at home and at work.

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you'll find moments to connect, feel valued and do meaningful work.

Whether it's through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have.

We believe in the power of inclusion and diversity

We're dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged, but also leads to better connections with our customers.

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process.

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you're someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don't procrastinate We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you. Boost your career Find thousands of job opportunities by signing up to eFinancialCareers today. #J-18808-Ljbffr