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Broker Growth and Product Marketing Strategist

2 months ago

Sydney, New South Wales, Australia Lendi Group Full time
{"title": "Broker Growth and Product Marketing Lead", "description": "Accelerate Customer Growth and Expansion

Lendi Group is revolutionizing the home loans industry with best-in-class technology and a suite of tools that takes the hard work out of home loans. As a Group, we operate a multi-brand strategy across Aussie Home Loans and Lendi, pulling together a truly personalized home loans experience for the Australian audience.

We're passionate about fostering an environment where our team members feel valued and supported, and we celebrate everyone's unique identity. Our company culture is dynamic, innovative, and relaxed, yet professional.

Key Responsibilities:

  • Develop and implement a product-led strategy to drive B2B2C growth and expansion.
  • Partner with the Senior Growth Product Manager to design and enhance tools that support brokers in growing their customer base.
  • Lead and implement an integrated broker customer generation strategy that considers brand activation, local events, and social media.
  • Drive creative and innovative marketing campaigns that propel growth and enhance brand visibility.

Requirements:

  • Extensive experience in marketing with a proven track record of supporting sales teams, brokers, or franchisees in achieving customer growth.
  • Demonstrated experience in B2B sales and product-led growth.
  • Strong understanding of local area marketing tactics, including event management, digital marketing, and direct mail campaigns.
  • Excellent communication and interpersonal skills, capable of building strong relationships with a diverse range of partners and stakeholders.
  • Proficiency in data analysis and the ability to translate insights into actionable marketing strategies.

What's in Store for You at Lendi?

  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • The chance to make a significant impact on the future of home loans at Lendi Group.
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