Senior Vice President, Media Analytics

2 weeks ago

The Loop, Australia PUBLICIS GROUPE Full time
Company Description

About Spark Foundry:


Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands.

By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies.

We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry.

And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.


Overview:


The Senior Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment, and measurement process.

Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients.

Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team.

They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients.

They provide ongoing strategic account direction/vision for technology, process, and digital reporting/insights.

Role Objectives:
The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients' business results

Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution

Manage client data ingestion for advanced attribution and modeling

Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business

Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction

Drive a culture of 'always on' data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning

Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories

Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Qualifications

15+ years' experience in media analytics, at an agency, on client side, or some combination of the two

Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution


Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as i Spot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc.

is preferred, but not required

Strong client management/consultative experience both presenting and resolving issues

Extensive experience leading and managing marketing technology projects from ideation through installation

Strong critical thinking and problem-solving skills - demonstrated ability to mine data for relevant and actionable insights

Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience

Demonstrated experience with programmatic audience buying concepts and execution

Strong math and analytical skills

Advanced MS Office skills (MS Word, Excel, Power Point)

Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel Pivot Tables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama

Very good understanding of traditional and digital media data

Excellent project management skills

Excellent organizational skills and attention to detail a must

Excellent presentation and communication skills

Additional Information
This is a hybrid role, requiring three days in-office each week.

If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact
All your information will be kept confidential according to EEO guidelines.
24-5319
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