Content Performance and Data Lead

2 weeks ago

Sydney, New South Wales, Australia News Corp Australia Full time

What's the role?

Medium Rare Content Agency (MRCA) is looking for a highly skilled Content Performance and Data Lead to join their growing Coles team.

This is a chance to join Australasia's leading content agency, working on one of the country's most trusted and recognisable brands. We offer a range of wellness benefits, flexible working, and an innovative, dynamic culture.

An exciting new role, the Content Performance and Data Lead will play a pivotal role in the dynamic field of food and lifestyle for Coles content. Tasked with driving a consistent communication cycle of optimisation and performance, this position will be responsible for generating insights that inform content strategy across print, social, digital, and video platforms and inform real time updates and optimisation to live content. The role involves in-depth data analysis to optimize content performance, enhance audience engagement, and contribute to the success of all Coles content.

Responsibilities

Conduct comprehensive data analysis to assess the performance of content across various platforms, including print, social, digital, and video. Generate actionable insights that inform content strategy, focusing on optimizing engagement, reach, and conversion metrics. Work in tandem with creative teams to implement data-backed strategies for content creation in the food and lifestyle category. Provide regular updates and insights to the client, ensuring alignment with their marketing objectives. Collaborate with social media managers, digital marketers, and other stakeholders to integrate insights into a holistic content approach.

Who are you?

You have 5-7 years of relevant Insights experience and have worked at a senior level in strategy. You are passionate about constant performance improvement and looking for ways to use data for best results. You collaborate well in a senior team and have proven experience working alongside a diverse range of skillsets. You manage your own workload in order to complete all tasks with maximum efficiency and to deadline. You adopt a thorough and methodical approach to work. You are able to clearly and effectively communicate findings and analysis. You enjoy working directly and collaborating with clients and content leaders. You take responsibility for own tasks and ensure progress is communicated to appropriate parties, internally and externally.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

Exclusively ours - Access to publications and products from across the News Corp family Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave. Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition Financial wellbeing - Support on making the most of your money Perks & discounts - Exclusive offers across a range of products and services Giving back - Make a difference to our communities. Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.

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