Content Insights Lead

2 weeks ago

Sydney, New South Wales, Australia News Corp Australia Full time

What's the Role?

Join Medium Rare Content Agency (MRCA) as a Content Insights Lead for the Coles team - an awesome opportunity to work with one of Australia's most trusted brands

Get ready to shape content strategies in food and lifestyle, bringing in global perspectives to stay on top of trends from big to small, always aiming for fresh and innovative strategies.

Responsibilities

  • Conduct in-depth research on global trends in food and lifestyle, from industry-wide impacts to consumer behaviors.
  • Translate research into actionable insights for content strategies that truly connect with the target audience.
  • Collaborate with a team of specialists to build strong strategic proposals and responses that cover various audiences and channels.
  • Work closely with clients to understand their goals and tailor insights and content strategies accordingly.
  • Provide regular updates on how insights are influencing content performance and aligning strategies with business objectives.

Who Are You?

  • Bring 5-7 years of relevant Insights experience at a senior strategy level.
  • Stay updated on global trends in food and lifestyle to drive forward-thinking content strategies.
  • Thrive in the fast-paced world of content marketing and actively engage across various digital platforms.
  • Enjoy diving into audience and category data to uncover valuable insights.
  • Excel in teamwork and multitasking across different projects.
  • Demonstrate strong verbal and written communication skills, taking ownership of tasks and ensuring effective progress communication.
  • Take a methodical approach to work, managing deadlines effectively.

News Benefits

Our 'News Benefits' is our way of appreciating our team for their dedicated work, offering access to various perks:

  • Exclusively Ours - Access to publications and products within the News Corp family.
  • Health & Wellbeing - Support for healthy minds and bodies, including onsite gym facilities in select offices.
  • Time Off - Leave options for personal needs and special life moments.
  • Development Opportunities - Growth prospects and recognition programs.
  • Financial Wellbeing - Guidance on managing finances.
  • Perks & Discounts - Exclusive offers on various products and services.
  • Giving Back - Opportunities to contribute to communities.
  • Workplace Inclusion and Facilities - Engage in employee-resource groups and access facilities for various needs.

Apply now or learn more about careers at News Corp Australia.

Our Commitment to Diversity, Equity, and Inclusion

We value diversity at News Corp Australia, encouraging individuals from all backgrounds to apply. Inclusion is key to us, and we welcome everyone to bring their authentic selves to work. If you need any accommodations during recruitment, let us know.

If you need any accommodations during the recruitment process, inform us. Visit our DEI section for more on Diversity, Equity, and Inclusion at NewsCorp Australia.

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