Lead Content Strategist

1 week ago

Sydney, New South Wales, Australia News Corp Australia Full time

What's the role?

Medium Rare Content Agency (MRCA) is seeking a Lead Content Strategist looking to work in the Commercial Content & Marketing Space, to work on a major retail client account.

This is a chance to join Australasia's leading content agency, working on one of the country's most trusted and recognisable brands. We offer a range of wellness benefits, flexible working, and an innovative, dynamic culture.

Reporting to the Head of Insights, Strategy & Data, the Lead Content Strategist will play a pivotal role in shaping and executing the campaign and content strategies for Coles content. This role blends creative thinking with data-driven insights to optimize content across all channels - both active and to be activated. The primary focus is on developing cohesive content strategies for briefs and campaigns that align with the company's objectives, resonate with the target audience, and drive measurable audience and commercial growth.

The Lead Content Strategist will work closely with the Data and Insights team to transform data into actionable insights, guiding content creation, and continuously refining strategies based on performance analytics. They will be pivotal to creating a cohesive approach to strategy alongside the SS and Client internal teams, ensuring content as a tool is used effectively and powerfully to deliver on Client's brand vision.

Resposibilities

  • Collaborate with cross-functional teams to align content strategy with business goals, target audience, and brand messaging.
  • Develop and articulate a comprehensive content strategy that aligns with overall marketing and business objectives.
  • Ensure consistency and coherence in messaging across various channels and platforms.
  • Ensure all programs of work are delivered on time and to brief.
  • Ensure all programs of work run to schedule and time spent is efficient and effective.
  • Actively drive the best practice process, leading by example.

Who are you?

  • You have 5-7 years of relevant experience.
  • You love to collaborate with a team of channel experts to translate insights, data and future thinking into strategies that are clear and actionable.
  • You have a thorough understanding of content production and creative thinking.
  • You have worked in a client facing role and understand how to deliver on strategic business objectives.
  • You exhibit excellent verbal and written communication skills.
  • You manage your own workload in order to complete all tasks with maximum efficiency and to deadline.
  • You adopt a thorough and methodical approach to work.
  • You show a high level of attention to detail.
  • You take responsibility for own tasks and ensures progress is communicated to appropriate parties, internally and externally.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

  • Exclusively ours - Access to publications and products from across the News Corp family
  • Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
  • Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
  • Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
  • Financial wellbeing - Support on making the most of your money
  • Perks & discounts - Exclusive offers across a range of products and services
  • Giving back - Make a difference to our communities.
  • Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.

Category:

Associated Businesses

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

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