Campaign Analytics Manager

2 weeks ago

Sydney, New South Wales, Australia Qantas Airways Limited Full time
An exciting opportunity to lead a team of highly skilled analysts to drive customer growth and engagement

  • Strategic role working on a diverse portfolio with a broad stakeholder group
  • Permanent role based at our corporate Campus in Sydney


Qantas Loyalty is a high performing business and Qantas has always been dedicated to going above and beyond for their customers - both in the air, and on the ground.

And at Qantas Loyalty, we're a huge part of that commitment.

By taking the time to recognise and reward our members, we build stronger relationships with the people who matter most.


Reporting to the Senior Manager, Campaign Analytics and Operations, this position is responsible for recruiting, leading and mentoring a team of highly and uniquely skilled analysts to drive customer growth and engagement through a broad combination of marketing channels.

As the Manager, Campaign Analytics, you will work closely with Tribe and Squad leads to offer strategic solutions to business problems and influence business, product/program initiatives to directly impact and maximise the ROI.

This includes assessment of campaign deliverables to ensure the most valuable analytics work is prioritised and the right resource allocation is matched with the right campaign investment.

Developing the reporting framework and analytics methodologies, you will be accountable for ensuring that campaigns maximise revenue and ensuring this aligns to the business units' missions and objectives contributing to $5 -$20m in revenue.


You will review campaign processes to ensure they are continually optimised and Qantas Loyalty adopts 'best in class' industry practices.

You will be accountable for all campaign accuracy for targeting and lead management for Loyalty including Privacy, Spam Act and contractual compliance, wearing personal liability under the Privacy and Spam Act if malpractice was to occur.

This role leads the implementation of governance in relation to protecting customer data and personal information.

You'll have

  • 510 years' experience in campaign management
  • 2+ years experience in leading a team (preferably in campaign)
  • Advanced skills in Excel, SQL querying and relational databases
  • Managing and prioritising a number of competing tasks for different departments
  • Proven experience in post campaign/program analysis including the evaluation and quantification of campaign / program uplift
  • Understanding of competitive environment and markets in the Loyalty industry
  • Strong interpersonal, communication, problem solving and time management skills
  • Ability to work autonomously and in a team environment
  • Excellent organisational and communication skills both written and verbal
  • Excellent customer service skills and the ability to build relationships with all parts of the business
  • Ability to work under pressure, prioritise tasks & meet deadlines
  • Selfmotivated and proactive attitude
  • Strong influencing skills with ability to effectively liaise at all levels within Qantas
Why Qantas?

  • You'll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully. There are many different opportunities across our team, which means you'll be able to grow both personally and professionally at Qantas. Your development is a priority for us so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You'll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we've got a great track record of supporting our people to take their career in so many different directions, the destinations are endless._
The Qantas employee benefits program offers amazing benefits that extend well beyond travel:

  • _ We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays._
- _ We have flexible leave options: Make use of leave and flexible working opportunities including 14 weeks paid parental leave and the option to purchase additional paid leave for eligible employees._
- _ We'll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships._
- _ We'll support your wellbeing: Whether it's learning to better support your own and others' mental health, our interactive wellbeing app or your very own tailored nutrition plan._

Applications Close: 27th February 2023

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