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Campaign Analyst
3 months ago
Heyyyyy We're Cashrewards, Australia's most loved cashback platform.
Shoppers love us, but not just shoppers, our team think we're pretty awesome too. So much so that they voted and now we're a certified Great Place to Work. As they say, the proof is in the pudding so check out this role to see if you fancy a slice yourself.
About the role
As the Campaign Data Analyst in our Analytics and Insights team, you'll play a pivotal role in driving data analytics to enhance our operational efficiency. Responsible for designing and implementing sophisticated campaign analytics and insights for our core cashback business and retail media, you will collaborate closely with business and engineering stakeholders to refine our overall business strategy.
Proficient in integrating diverse tools and systems, you will ensure a rigorous and effective approach, identifying optimal sources for valuable insights. In this role, you will inject dynamism into our business landscape, ensuring every data-driven decision is dynamic and impactful.
Your Focus
- Devise A/B and multivariate testing strategies across all digital channels, ensuring tests are statistically significant and easily interpretable.
- Develop automated post-campaign analysis reporting and insights for internal stakeholders and clients in both the core cashback business and retail media, providing actionable recommendations, such as regular vs. boosted cashback campaigns.
- Segment appropriate cashback campaign audiences using statistical techniques.
- Collaborate with our retail media team to develop and maintain targeted media audiences, enhancing advertising effectiveness.
- Utilize analytics to refine audience segmentation and optimize media campaign performance.
- Design and implement automated post-campaign analytics for the media business, measuring advertising and promotional success and providing actionable insights based on key performance indicators.
- Co-create problem statements with relevant stakeholders to drive business-wide commercial and customer results efficiently.
About You
- Extensive expertise in SQL and data visualization tools such as PowerBI.
- Knowledge of statistical modelling techniques such as regression, clustering & segmentation, and time series modelling
- Experience on any of these analytical platforms is highly desirable but not a requisite - Amplitude, Kevel, mParticle, Braze, and AppsFlyer.
- Strong business stakeholder management skills, facilitating effective communication and collaboration.
- Proven experience leveraging data to uncover insights, predict behaviour, and add value, supporting ambitious business goals.
- Possess a curious mind, resilience, and a drive for innovation, demonstrating autonomy and conscientiousness in problem-solving.
- Previous experience in a similar role within a top-tier consulting firm or industry, demonstrating a track record of success.
- Commercial acumen demonstrated by a deep understanding of business drivers and strategies for sustainable growth.
In the fast moving cashback category, Cashrewards has powered ahead of its rivals and taken the lead, serving over 2 million members with an enticing range of cashback offers from more than 2000 brand partners including Apple, Amazon, Myer, Liquorland, Adidas, Bonds, Target, and The Iconic. As if that isn't impressive enough, we're fully Australian owned and operated, and backed by 1835i, one of Australia's leading venture funds. Plus, we support the Starlight Children's Foundation by donating 1% of all cash redeemed to the foundation.
Another cool thing, we're right smack-bang in the middle of Sydney CBD (next to the QVB) so we're easy to get to.
There's lots more to love about working here, like:
Flexible working
- Friday hours (finish at 3pm on Fridays)
- Double cashback
- Free access to Headspace
- Discounted fitness classes and wellness offering
- Birthday leave
- 16 weeks paid parental leave
- Ability to work up to 90 days a year from anywhere in the world
- Awesome people who you'll get to know at some of our awesome celebrations and social events
So if you're keen to jump on board and help us steer this fine ship into the future, don't let this opportunity pass you by. So jump in, forget FOMO. Join the Cashrewards team today.
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