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Campaign Analyst
3 months ago
My client is a medium sized Financial Services firm with a highly collaborative team focused culture and a commitment to offering excellent development and training opportunities for its employees.
As a Campaign Analyst you will sit within a team of 10, supporting the businesses' marketing team with analytics, reporting and insights.
The role reports in to a highly supportive Analytics Manager who is happy to support a capable and well-motivated analyst with training in the marketing and campaign analytics domain, including comprehensive training in Google Analytics.
The role
- Analysis of digital campaign performance which includes both pre and post campaign analysis and reporting
- A/b testing and experimentation
- Customer segmentation, behavioural analysis and reporting
- Working with both SQL and Google Analytics to analyse, interpret and provide insights on data
- Partnering with the business to identify data driven solutions to support commercial initiatives
Your background
- Proven experience (12 months +) with a commercial analytics environment
- Experienced in working with large datasets to draw insights and recommendations back to the business
- Whilst experience with a digital, campaign or customer analytics environment would be highly desirable, we are open to considering other analytics background
- Technical skills in SQL are essential, additional skills in Google Analytics or Adobe are advantageous but not required
Currently the role is based fully remotely, however the business plans to return to a hybrid model in the fisrt quarter of 2023, offering flexibility to work both from home as well as the office.
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