Campaign Analytics Lead

1 week ago

Sydney, New South Wales, Australia Qantas Airways Limited Full time
Challenge yourself to join our campaign analytics team within Qantas Loyalty

  • An exciting opportunity to ensure campaigns are targeted to ensure alignment with business objectives
  • Permanent opportunity based at our Mascot Corporate Campus


Qantas has always been dedicated to going above and beyond for their customers - both in the air, and on the ground.

And at Qantas Loyalty, we're a huge part of that commitment.

By taking the time to recognise and reward our members, we build stronger relationships with the people who matter most.


As the Campaign Analytics Lead, you will be responsible for end-to-end campaign delivery accuracy, and the governance of the customer data and personal information used in the campaign process.

The execution of this accountability is critical for Loyalty operations as it results in adherence to Privacy Law, the Spam Act and several contractual obligations with QFF partners.

This role is the most senior step of sign-off in the campaign process for the accuracy and compliance of customer data and personal information that will be used.

As a team lead, the position will offer strategic solutions to business problems and influence business, product / program direction to maximise the return on marketing investment.


Through the creation and execution of complex reporting and analytics methodologies, you will be accountable for ensuring that campaigns are targeted to the customers with the highest propensities ensuring greatest take up and maximising revenue and ensuring this aligns to the business units' missions and objectives contributing to $5 -$20m in revenue.

Working closely with commercial and marketing leads the position will ensure the most valuable analysis is prioritised and delivered.

The position will also lead and mentor a team of highly skilled analysts and develop marketing managers to leverage data assets.

What you'll bring to the role

  • 5+ experience in Campaign Management/Targeting and Segmentation experience
  • Advanced skills in Excel, SQL querying and relational databases
  • Presenting insights and storytelling to senior stakeholders and executive team
  • Proven experience in post campaign/program analysis including the evaluation and quantification of campaign / program uplift
  • Understanding of competitive environment and markets in the Loyalty industry
  • Strong interpersonal, communication, problem solving and time management skills
  • Excellent organisational and communication skills both written and verbal
  • Excellent customer service skills and the ability to build relationships with all parts of the business
  • Ability to work under pressure, prioritise tasks & meet deadlines
  • Strong influencing skills with ability to effectively liaise at all levels within Qantas
  • Results oriented, selfmotivated with strong interpersonal skills
  • Management / mentoring experience with a commercial focus
  • Proven experience as team lead in Business Analyst or Senior Marketing Analyst
  • Experience in attribution and cross channel effectiveness reporting
  • Experience in Tableau or data visualisation tools (Power BI/Qliksense) is highly regarded
  • Why Qantas?_
  • You'll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully. There are many different opportunities across our team,_
- which means you'll be able to grow both personally and professionally at Qantas. Your development is a priority for us - so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You'll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we've got a great track record of supporting our people to take their career in so many different directions, the destinations are endless._

  • The Qantas employee benefits program offers amazing benefits that extend well beyond travel:_
- _ We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays._
- _ We have flexible leave options: Make use of leave and flexible working opportunities including 14 weeks paid parental leave and the option to purchase additional paid leave for eligible employees._
- _ We'll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships._
- _ We'll support your wellbeing: Whether it's learning to better support your own and others' mental health, our interactive wellbeing app or your very own tailored nutrition plan._

Applications close: 5th April 2023

Qantas is an equal opportunit

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