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Campaign Data Analyst
2 months ago
We are seeking a highly skilled Campaign Data Analyst to join our Analytics and Insights team at Cashrewards. As a key member of our team, you will play a pivotal role in driving data analytics to enhance our operational efficiency.
Key Responsibilities- Design and implement sophisticated campaign analytics and insights for our core cashback business and retail media.
- Collaborate closely with business and engineering stakeholders to refine our overall business strategy.
- Integrate diverse tools and systems to ensure a rigorous and effective approach, identifying optimal sources for valuable insights.
- Develop automated post-campaign analysis reporting and insights for internal stakeholders and clients.
- Segment appropriate cashback campaign audiences using statistical techniques.
- Collaborate with our retail media team to develop and maintain targeted media audiences, enhancing advertising effectiveness.
- Utilize analytics to refine audience segmentation and optimize media campaign performance.
- Design and implement automated post-campaign analytics for the media business, measuring advertising and promotional success and providing actionable insights based on key performance indicators.
- Co-create problem statements with relevant stakeholders to drive business-wide commercial and customer results efficiently.
- Extensive expertise in SQL and data visualization tools such as Power BI.
- Knowledge of statistical modelling techniques such as regression, clustering & segmentation, and time series modelling.
- Experience on analytical platforms such as Amplitude, Kevel, mParticle, Braze, and Apps Flyer.
- Strong business stakeholder management skills, facilitating effective communication and collaboration.
- Proven experience leveraging data to uncover insights, predict behaviour, and add value, supporting ambitious business goals.
- Possess a curious mind, resilience, and a drive for innovation, demonstrating autonomy and conscientiousness in problem-solving.
- Previous experience in a similar role within a top-tier consulting firm or industry, demonstrating a track record of success.
- Commercial acumen demonstrated by a deep understanding of business drivers and strategies for sustainable growth.
