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Marketing Campaign Analyst

2 months ago

Sydney, New South Wales, Australia SBS Full time

About SBS

SBS is a leading media organization that produces innovative and engaging content for diverse audiences. Our mission is to reflect and explore the evolving diversity of Australia, promoting understanding and respect for the differences that make up our society.

The Role

We are seeking a skilled Marketing Campaign Analyst to join our team. As a key member of our marketing team, you will be responsible for analyzing, optimizing, and evaluating the effectiveness of marketing campaigns and initiatives. Your expertise will help us drive business growth and improve customer engagement.

Key Responsibilities

  • Work closely with the marketing team to implement and measure marketing campaigns across owned and paid digital marketing channels.
  • Create bespoke audience segments using first-party data to improve targeting and effectiveness of house ads (video and display).
  • Implement the test and learn roadmap to build marketing channel attribution and ROI modeling (including retention/customer lifetime value).
  • Set up and track A/B testing to optimize creative and messaging effectiveness.
  • Analyze audience behavior data and produce insights to feed into campaign strategy.
  • Create dashboards and visualizations using Tableau and/or Adobe Analytics to track and optimize campaign performance.

Requirements

  • Good problem-solving skills.
  • Good written and verbal communication skills.
  • Ability to collaborate with others, educate, train, and share knowledge.
  • Ability to articulate customer insights and findings to stakeholders.

Preferred Qualifications

  • Degree/Diploma in Information Technology/Data Science.
  • Passionate about database marketing, adaptable, and collaborative.
  • Technical skills – data manipulation skills (SQL), BI & analytics tools (Tableau, Adobe Analytics), data warehousing/Adobe Experience (CDP), and other programming languages (Alteryx or Python).
  • Experience in data analytics, executing test and learn strategies/significance testing along the lines of measuring campaign effectiveness and channel testing.
  • Experience in communicating data and insights to non-technical audiences.
  • Experience or knowledge in Agile Project Management and Machine Learning.

Our Tools

  • Snowflake Cloud.
  • Online Tableau.
  • Adobe Marketing Cloud.
  • Adobe Campaign Standard.
  • Adobe Experience Platform (CDP).
  • Jira, Confluence, Miro.

What We Offer

  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • A range of employee benefits, including health care checks, salary packaging, and flexible work arrangements.

How to Apply

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter outlining your qualifications and experience.