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Digital Marketing Program Manager
2 weeks ago
Digital Marketing Program Manager
About our Client:
We are the world's digital infrastructure company, operating 245+ data centers across the globe and providing interconnections to all the key clouds and networks.
Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.
We are a fast-growing global company with 70+ quarters of growth.Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,000+ networks and 3,000 cloud and IT service providers in 32 countries spanning six continents.
A career with us means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions.
About the Position:
The Digital Marketing Program Manager will:
- Develop and implement media plans and strategies to accelerate account engagement
- Work with crossfunctional teams to ensure inclusion of key accounts and target personas to include in media programs
- Use Demandbase to execute and track the effectiveness of media campaigns
- Collaborate with regional teams to align marketing strategies to local needs
- Continuously analyse and optimize media programs to drive increased ROI and success
- Leverage intent data to prioritize and align media activities with user behavior
- Defines, tracks, analyses, and reports on metrics and analytics to understand reach, engagement and conversion
- 5+ years of experience in digital marketing with a consistent track record of success
- Demandbase power user experience highly preferred
- Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously
- Solid experience with Google Analytics, Marketo, JIRA, Salesforece
- Comfortable with ambiguity and operating in a dynamic environment
- Excellent communication, collaboration, and relationshipbuilding skills
- Bachelor's degree in Marketing or a related field
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