Digital Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia carsales Full time
Company Description

Are you ready to be a big part of something big?
At carsales, we're all about making buying and selling a great experience.

For 25 years we've been evolving with the new economy to help people choose how they move today and tomorrow.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small.

Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.

Not something you'd expect from one of the country's biggest tech companies, is it?


And one of the best parts? We give you the autonomy to choose the working location that best suits your lifestyle - Office, Hybrid or Anywhere.

This is your opportunity to join carsales as a Digital Marketing Manager.

In this role, you will be responsible for owning and driving our digital marketing activity across the 'buy' product portfolio, end to end, through our primary digital and performance channels - Paid Search, Meta (Facebook Ads), and Onsite Display.

You will manage, implement, optimise, and regularly report back to key stakeholders on performance against key business targets.


This is a hands-on role, looking after the end-to-end management of digital and performance marketing campaigns across key digital channels and platforms.

You will work closely with other digital marketing experts and the broader marketing team to explore new growth opportunities across our brand and product portfolio and be responsible for delivering and reporting marketing and business KPIs.

Working in a fast-paced environment, your attention to detail in campaign management and reporting will serve you well, as well as a sense of curiosity and eagerness to further develop and grow the performance marketing program.


What's on offer:

  • A place where you can move your career forward, where you'll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
  • We're a certified Great Place to Work, Family Friendly Workplace and WGEA Employer of Choice.
  • The support of a highly engaged, highperforming team including a leadership team that you'll actually have face time with.
  • 18 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender transition leave.

Job Description:

What you'll be doing

  • Develop, execute and manage crosschannel digital marketing campaigns across key digital marketing platforms, such as Google Ads, Search Ads 360, Meta Ads Manager, and onsite display activity through Google Ad Manager, ensuring KPIs are in line with business and campaign objectives.
  • Manage and coordinate the Onsite Merchandising program across the carsales 'buy' product and services portfolio, utilizing the Adobe Experience Platform (AEP) to create and distribute segments to key digital channels.
  • Working closely with our SEO team to identify and implement opportunities for efficiency across our organic and paid search activity.
  • Collaborate with the broader digital team and the marketing team to extend campaigns into digital channels.
  • Track, Optimize, Learn, Report, Repeat will be your daily mantra with commercial opportunities and ROI your nirvana.
  • You will conduct regular research and stay abreast of current industry trends to ensure the campaigns are at industry leading standards reporting back to the wider marketing team on relevant insights that can complement other marketing initiatives.

Qualifications:

What are we looking for?

  • Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game, we own it, we step in, we are curious, we don't take ourselves too seriously).
  • Advanced knowledge and hands on experience in paid search, across platforms such as Google Ads, and Search Ads 360.
  • Strong Knowledge and hands on experience with Google Analytics.
  • Advanced knowledge and hands on experience within the Facebook Business Manager suite, including Ads Manager, Events Manager, and Commerce Manager.
  • Strong knowledge and hands on experience of all other major digital channels and platforms: Google Display Network, Google Ad Manager, and programmatic marketing platforms such as DV360.
  • Proven analytical ability and quantitative skills including strong Excel skills.
  • Understanding of digital marketing and experience in strategizing and implementing digital marketing campaigns.
  • Data driven, with the ability to report, analyse and tell a story with data.
  • Stakeholder management skills with the ability to manage multiple stakeholders, and report back on performance in a timely manner.
Additional Information

A few other things we want to let you know about...

  • We know how important keeping that balance between work/life is and have a range of flexible working options on

  • Digital Marketing Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Just Digital People Full time

    Greetings job searcher.We're partnering with a leading technology based sporting organisation who are entering their next growth phase.First "cab off the rank" is aDigital Marketing Specialist to work directly alongside the Head of Marketing in delivering new strategic campaigns to boost customer engagement.The role will best suit someone who has a keen eye...

  • Digital Marketing Coordinator

    2 weeks ago

    Melbourne, Victoria, Australia Engage Digital Partners Full time

    Engage is looking for an ambitious Digital Marketing Coordinator to implement, manage and report our client's paid media activity, alongside other elements of broad digital marketing campaigns. Working closely with our Head of Performance you will be responsible for the delivery and performance of multiple briefs, such as lead generation, awareness, app...

  • Digital Marketing Coordinator

    2 weeks ago

    Melbourne, Victoria, Australia Just Digital People Full time

    Fun retreats across Australia Work on the biggest clients in Aus Remote working optionsJust Digital People are recruiting for a boutique digital agency based in the inner south eastern suburbs, as they look to add a newDigital Marketing Coordinator to the team.This eclectic agency of circa 25 headcount and are a specialist performance marketing agency, and...

  • Digital Marketing Sales Professionals

    2 weeks ago

    Melbourne, Victoria, Australia 247 Digital Full time

    Digital Sales Pros- earn the largest comms rates available.Highly competitively priced SEO, Social and Web packages in which you get complete Sales Kits and training for successful sales. All the tools of the trade you need to gain the sale and process payment for regular income.Earn the best commissions on every package you sell. In the hugely growing...

  • Digital Performance Manager

    2 weeks ago

    Melbourne, Victoria, Australia NP Digital Full time

    TITLE Digital Performance Manager - Paid MediaDEPARTMENT Paid MediaDIVISION NP Digital - AustraliaLOCATION Hybrid - MelbourneABOUT OUR COMPANYNP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek's #7 fastest-growing large international agency. For a second...

  • Digital Manager

    2 weeks ago

    Melbourne, Victoria, Australia Just Digital People Full time

    Fully remote opportunity Work on the biggest clients in Aus Fun high performing cultureJust Digital People are recruiting for a boutique digital agency based in Sydney, as they look to add a new Senior Digital Strategist to the team.This eclectic agency of circa 15 headcount and are a specialist performance marketing agency, and they are bloody good at it -...

  • Digital Performance Manager

    2 weeks ago

    Melbourne, Victoria, Australia NP Digital Full time

    ABOUT OUR COMPANYNP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek's #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000's fastest-growing private companies. All while simultaneously...

  • Performance Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Just Digital People Full time

    Digital & Search Marketing (Marketing & Communications) JDP are partnering with a recognisable homewares and furniture brand who are on the hunt for a new Performance Marketing Manager to come in and takeover their Paid media function.We are looking for someone to come in and head up their performance marketing function and take it to the next level.A real...

  • Digital Marketing Internship Remote Position

    2 weeks ago

    North Melbourne, Victoria, Australia Creative 360 Digital Solution Full time

    Read the Internship description carefully before apply.Job Title:Digital Marketing Internship (Remote)Company:Creative 360 Digital SolutionLocation:RemoteJob Type:InternshipJob Description:We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our team at Creative 360 Digital Solution. As a Digital Marketing Intern, you will...

  • Performance Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Just Digital People Full time

    Digital & Search Marketing (Marketing & Communications) JDP are partnering with a recognisable homewares and furniture brand who are on the hunt for a new Performance Marketing Manager to come in and takeover their Paid media function.We are looking for someone to come in and head up their performance marketing function and take it to the next level. A...

  • Digital Campaign Assistant

    2 weeks ago

    Melbourne, Victoria, Australia Bolster Digital Full time

    The Digital Campaign Assistant role is an exciting entry level role within Bolster's Digital Marketing Team. You'll work closely with Digital Campaign Managers and Senior Digital Campaign Managers, assisting on performance campaigns for some of Australia's most iconic entertainment and culture clients.This position is a great starting point for learning...

  • Digital Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Gleeson Recruitment Group Full time

    Gleeson Recruitment Group are pleased to be working with a leading property developer based in the Midlands to recruit for a Senior Digital Marketing Manager on 13 month FTC basis.Job title: Senior Digital Marketing ManagerLocation: BirminghamSalary: 45, ,000Contract: Maternity cover, full time, 13 monthsStart date: August 2024The Role:In this role you will...

  • Digital Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Michael Page Full time

    Exciting Digital Marketing opportunity within the renewable energy sectorHybrid working arrangementsAbout Our ClientOur client is a leading renewable resources retailer in Australia, with 100% of their energy coming from renewable resources.Job DescriptionDevelop and implement digital marketing and sales strategies to boost brand awareness, leads, and sales....

  • Digital Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Slam Entertainment Full time

    Key Responsibilities: Develop and implement comprehensive digital marketing strategies to achieve business goals and objectives. Conduct market research and analyze data to inform marketing decisions and tactics. Collaborate with internal teams, such as product development and customer support, to ensure digital marketing efforts align with overall company...

  • Digital Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Advatek Lighting Pty Full time

    Digital & Search Marketing (Marketing & Communications) Advatek Lighting is a creative lighting company that designs and builds the hardware driving amazing lighting installations for our clients. We're looking for an experienced Digital Marketing Manager. This full-time, on-site position, located at our modern facility in Mulgrave, is a diverse and...

  • Digital Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia URBIS Full time

    Who we are:Urbis is people focussed, and we want the best for our team, our clients, and our communities. Our mission is about helping people create meaningful, sustainable cities & communities. We are a community of passionate problem solvers, sought out by clients for our fresh thinking and approach to their city-shaping projects. Here you will make a...

  • Digital Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Chorus Executive Full time

    Manage the Digital Marketing function in this leading retail brand Attractive package and wonderful team culture Excting and challenging opportunityThe organisationThis company's success story can go back to humble beginnings.For over 60 years a group of independent fashion and design retailers have joined forces to form this iconic retail brand. They now...

  • Digital Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Chorus Executive Full time

    Manage the Digital Marketing function in this leading retail brand Attractive package and wonderful team culture Excting and challenging opportunityThe organisationThis company's success story can go back to humble beginnings.For over 60 years a group of independent fashion and design retailers have joined forces to form this iconic retail brand. They now...

  • Digital Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Morgan King Full time

    We are thrilled to collaborate with a reputable manufacturing company in the search for a Digital Marketing Manager to join their highly skilled Marketing Division.This position offers a fantastic opportunity for a proactive and performance-oriented individual to take charge of the digital marketing endeavors of our company and steer strategic expansion...

  • Digital Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia The Talent Mill Full time

    Luxury Multibrand Destination brand - MelbourneNow Hiring | Our luxury client hosts a range of emerging and contemporary designer brands across their twenty plus stores and growing. This is a rare and exciting opportunity to join them as A Digital Marketing Manager based out of their Melbourne office.Reporting to the Creative Director, and managing a Graphic...